Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them.

How to write effective solo ad I've learned hard way. I've lost $527.00 in my first two months. Now, here is good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :)

By following these six tips you'll be able to create solo ads that produce incredible results.

1. Choose ezine you want to advertise in very carefully.

Don't only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because it's cheaper, but because small lists are usually more responsive.

Before buying ad in any ezine read a couple of issues. Does it provide readers with quality content? Does it shows personality of its editor? Would you subscribe to that ezine?

Advertising in poor quality ezines is a waste of money. No one is reading them anyway.

2. Get readers attention with headline.

It is very important to make sure that you can add your headline in a subject line of solo ad. If subject line reads "Our Ezine Solo Ad" most of subscribers won't open it. You have to add your *attention grabbing* subject line.

Headlines like "Check this out" or "Here is my new product" won't work.

Get their attention! Spark desire to learn more! Give them a *reason* to open your email.

Bob Leduc wrote a great article "How To Create A Captivating Headline". You can find it here: http://online-internet-marketing-strategy.com/headline.html

Right now, I have one PPC campaign that's making me $56.69 for every $1 I spend. I know, that's pretty incredible. And it's not typical. But I have another that's making me $8.84 for every $1 I spend. Yet another makes $7.73 for every $1.

But I have other campaigns that have lost me money. Making money, instead of losing it, with pay per click search engines involves wise management. There are many different factors that decide whether you'll be in red or in black. And you need to be aware of what these are.

In fact, there are times that even best management of your PPC campaign won't save it. Some of them will be losers and there's nothing you can do about it. But you need to know when to decide that you have a loser on your hands. At what point should you bury it and move on?

There are a number of different factors to consider. There's no simple answer. I can't tell you to simply abandon your PPC campaign after 200 clicks without a sale. Or to quit after you've lost $50.

First of all, you need to know how much your profit will be on each sale (before advertising costs). For example, if you're selling your own product for $47 through Clickbank, then you'll make $42.48 on each sale after Clickbank takes their fees.

But if you sell someone else's product for $47 through Clickbank, and you get a 50% commission on each sale, then you'd only get $21.24.

But you need to know even more than that. You also need to decide how much of that $42.48 (or $21.24) you're willing to spend on advertising. In other words, what's least you're willing to earn on each sale? This will determine how much you can afford to spend on advertising.

Let's assume you make $42.48 per sale. If you decide that you'd be happy with a $20 profit, then you can spend as much as $22.48 to make each sale.

So now you know what your advertising budget is. Next, estimate what your conversion rate will be. If this is a brand new product you're promoting, then you may have no idea. In those cases, I tend to use 1% as a rule of thumb. That means that 1 out of every 100 people that visit site will buy. Let's use 1% for our example here.

So if you're willing to spend $22.48 to make each sale, and you expect to make one sale out of every 100 visitors, then you can afford to spend 22 cents to get each visitor to site. This means that you can afford to bid 22 cents on each keyword on PPC search engines (max).

At this point, you can go ahead and set up your PPC campaigns. Find your keywords. Place bids. I won't cover these issues right now because they're off topic. The purpose here is to know when to drop your campaign because it's a loser.

Now, just because you *can* bid 22 cents on each keyword, it doesn't mean you should. You should bid as low as you can to get good traffic (whatever you consider *good* to be).

In our example, let's fast forward. Imagine you've already gotten 150 clicks, and your average bid has been 22 cents a click. So you've spent $33, and you haven't made a sale yet. Should you ditch this campaign?