A Great Marketing Concept
When it comes to traditional fundraising campaigns their are literally thousands of ideas that organizations seeking to start a program can utilize. Traditional fundraising has always been to present
program, get groups to sign up, and get patrons to purchase product. But, with advent of Internet, many such programs that have been a traditional face-to-face method have become more updated and accessible and even more creative. Even though means has changed, methods have not. Their are several key aspects in a solid, profitable, and mutually beneficial fundraising program that have not changed over time.
First, The program has to be easy to understand. Those who would demonstrate program not only have to be trained, but they have to demonstrate program with ease. A program should not be complicated when main objective is to gain positive revenue results. The better prospect understands, better likelihood that product will be sold.
Second, Profitability. Any program, weather its a food drive, Girl Scouts, or casino night at local church, they are in "business" to make money. Their is one other dimension here, their has to be a fast turnaround in revenue earning. Not many programs realize a fast turnaround in their sales objectives. Some programs may take anywhere from 6 months to a year maybe more. It all depends upon marketing mix of production, packaging, pricing, and most important promotion. The program chosen also plays a factor.
Salable. Uniqueness is good in a product, but true test of a product is its performance in marketplace. A product that is unique may not sell well if its not like by those who are considering its purchase. On other hand, its uniqueness may set it apart and it may realize its own niche. Products that have been around have made themselves known to public and have attained a niche that they are unforgettable.
