6 Things I Know About Postcards That You Don’t

Written by Joy Gendusa


In my plethora of experience tucked away between these ears, I have managed to cull out for you what I considerrepparttar “best ofrepparttar 142936 best” – in other words, I tookrepparttar 142937 most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goesrepparttar 142938 most incisive higlights about postcards.

1) I know that a postcard is better than something in an envelope.

For many reasons,repparttar 142939 main one being, in an envelope you can’t make your potential customer see your message.

People are fast. We see and read very quickly – actually much more quickly than we even realize.. Think about yourself – how fast do you go through your mail and process out what you want to keep and what you don’t want to keep? Pretty darn fast. It takes fractions of seconds to go through and process in your mind “bill, bill, advertisement, bill, advertisement, letter…” And it also takes fractions of seconds to decide whether you are even going to bother giving more attention torepparttar 142940 pieces that you designated as advertisements.

With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to throw it away, didn’t they?

Andrepparttar 142941 next time they get that same postcard inrepparttar 142942 mail, they see it again as they throw it inrepparttar 142943 trash.

Let’s face it - junk mail gets thrown away. And postcards are junk mail to a lot of people.

Although they may be junk mail, postcards get read no matter what – even if thrown away without reading them, they get seen. It’s likerepparttar 142944 phoenix rising up fromrepparttar 142945 ashes.

2) I know that if you are not doing repeat mail with your postcards you are flushing your money downrepparttar 142946 toilet.

Repeat mailings cannot be repeated enough. DO REPEAT MAILINGS! DO REPEAT MAILINGS! DO REPEAT MAILINGS! A one shot inrepparttar 142947 dark postcard mailing is not going to change your business, your bottom line, your life or your anything.

The long andrepparttar 142948 short of it is, if you are not up to confronting that you need to do a campaign then don’t bother being in business. Sorry if I sound a bit harsh!

3) I know thatrepparttar 142949 best price is not best necessarilyrepparttar 142950 best postcard.

The cheapest is not necessarilyrepparttar 142951 best. The old adage “you get what you pay for” applies here. Get whatever potential postcard company you interview to send you samples. Make surerepparttar 142952 postcard is a very good, quality, stiff card that catches your attention. Get them to give you customer references. Call those references and find out what they think of that company’s service, product, etc.

There is a lot of behind-the-scenes work that goes into getting your postcard done right. If they screw up printing, if they don’t get your mailing out on deadline, etc. – doing it dirt cheap might not mean gettingrepparttar 142953 quality service you need or want.

4) I know that although most people, if surveyed, say they like full color on both sides,repparttar 142954 truth is black on white onrepparttar 142955 back ofrepparttar 142956 postcard gets a better response. Why? Because full color on both sides is confusing. Onrepparttar 142957 other hand, if you have a very aesthetic, pleasing-to-the-eye front - with a great headline - you just want to turn that postcard over and simply getrepparttar 142958 message onrepparttar 142959 back. You want good eye trail.

Developing A Focused Marketing Strategy

Written by Lisa Packer


You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?

First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschool children.”

Next, what benefit of your product or service will most appeal to them? Let’s say you’re selling grass seed. The fact that your seed makes lawns greener is a feature. When your neighbors get jealous of your greener lawn, that’s a benefit. And, it’s a benefit that really appeals torepparttar ego of men who enjoy working on their lawns.

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