6 Reasons why a website is critical to your business

Written by Jamie Kiley

Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!

Why is having a website such a big deal? Here are 6 reasons:

1. A website increases your credibility.

Your website has a powerful impact on a potential customer's confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you're knowledgeable and up-to-date. If you takerepparttar time to develop a good-quality site with helpful information, visitors will have no choice but to be impressed.

2. A website makes your company visible anytime, anywhere.

As of April 2002, there are roughly 165.8 million people online inrepparttar 117531 US alone. Some of them are looking for your products and services. With a website, you open yourself up to a world of opportunity in reaching people who might not otherwise find you. Withrepparttar 117532 click of a mouse, anyone can get to your company's website 24/7.

3. A website makes it easy for people to refer new customers to you.

For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage referrals, because customers can simply send friends and business contacts to your site. Website addresses are easier to remember than phone numbers. Plus, giving people multiple ways of contacting you makes it more likely that they will do so.

4. A website is a powerful sales tool.

Selling your products through an online store is often a killer way to expand your business. You have a perpetual, easily-accessed storefront--one that costs a fraction of a brick and mortar store and can reach many more people. Effective sales copy can do an incredible job of hooking visitors on your products and compelling them to click that "buy" button.

Investing In Your Business

Written by Ken Leonard Jr.

"Investing In Your Business"

By Ken Leonard Jr. 2002 KLJ Online Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to getrepparttar best return on investment (ROI) for your advertising dollar (or pound, euro, etc.). Findingrepparttar 117530 best places to spend your ad budget is also a trial by error process. Your hard work will pay off when you get a good pull from an ad placed in a publication. This pull means sales, profits from your product or affiliate programs in which you are involved. Asrepparttar 117531 money comes in, you will be tempted to take some of this revenue for your personal use. Business expenses (web- site hosting, ISP, list manager, etc.) can be paid from this cash flow, but it is much better to keep your day job

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