ECommerce: 6 Reasons Why E-commerce Sites Fail

6 Reasons Why E-commerce Sites Fail

Written by Andrew T. LaPointe

The World Wide Web is exploding. Everyday thousands of new individuals are using repparttar

Internet to search out and purchase products. However, 95% of all Internet sites lose money. With so many customers online, why are repparttar 109047

majority of websites losing money? Outlined below are six reasons websites fail. #1: Lack of Time Commitment: This is repparttar 109048

foremost reason websites fail. The entrepreneur is not truly committed to succeeding on repparttar 109049

Internet. This is expressed in repparttar 109050

way

entrepreneur expects success within a relatively short-term period. Success is expected within days, not months or years. This expectation is unrealistic, and interferes with repparttar 109052

commitment needed to grow. The solution to this problem is to give your website repparttar 109053

time necessary to mature. #2: Inaccurate Marketing Plan: Internet marketing requires a different mindset from traditional brick-n-mortal marketing. This requires repparttar 109054

creation of a detailed e-commerce marketing plan. Many entrepreneurs need to understand repparttar 109055

different types of marketing strategies online. The quickest and least expensive way to learn cutting-edge Internet marketing strategies is to read repparttar 109056

newsletters of repparttar 109057

Internet. These are called e-zines. E-zines contain some of repparttar 109058

best marketing strategies on repparttar 109059

Internet. You can locate some of repparttar 109060

best e-zines by conducting a search engine query using repparttar 109061

word "e-zine" #3: Dysfunctional Sites: This type of site is plagued with technical problems and design flaws. These types of problems can drive customers away from your site. Design flaws include illogical site navigation, poor combination of colors used in site creation, and improper use of text-size. Technical problems include slow loading pages and/or complete site crashes. Use repparttar 109062

following strategies to solve these devastating problems. To ensure your site is free from design flaws, get as much feedback on your site as possible. You could also hire a web consulting firm to review your site for possible design changes. Technical problems can be solved by including fast loading graphics and high-speed servers.

The Keepers

Written by Mick Meredith

In my 55 years I have spent about 50 of them marketing and selling something. Along repparttar

way I learned a few things about designing a web site with e-commerce that I would like to share.

1. Keep it simple. Design it to download fast, easy-to-understand with effective graphics and writing.

2. Keep it professional. Good clean appearence and design. Flows well, functional and easy to navigate.

3. Keep it current. Make sure repparttar 109046 information is timely and accurate. Make changes and updates often.

4. Keep it selling. Install a simple catalogue system complete with a secure shopping cart and credit card ability. Advertise and promote it for new and repeat sales.

5. Keep it sticky. Make it interesting. Make changes and updates often. Provide new, relative information. Add and delete products.

6. Keep it out there. Advertise, promote and share. Be excited to always let people know where your site is. Write newsletters, articles, press releases. Attend conventions and other events.

7. Keep in touch. Personal, quick response to e-mail. Include your real telephone, address. Use auto responders where proper but sparingly. Have brochures and biz cards. Have chat room, bulletin boards, signature lines. Don't ever, ever SPAM!

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