6 Points to Make Your Postcards Pop!

Written by Mitone Bennett

If you're short on cash, but long onrepparttar need to advertise (and who isn't?), then postcards arerepparttar 101038 answer to your promotional prayers! They're less expensive than other direct mail pieces, both in printing costs as well as in stamp costs. But don't think just because they're quicker and cheaper that you should spend any less time on their creation! Withrepparttar 101039 right ad copy and colorful graphics, an inexpensive investment in postcards is a good way to expand your bottom line! Don't forget to follow these few tips to increase your response rate:

1. You've only got 5 Seconds to convince your customer to keep your card! Full color postcards will grab her attention; heavy use ofrepparttar 101040 word "YOU" will make her feel special. 2. It does no good to send one card. (Believe me, I know


Written by Larry Wack

Today's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something withinrepparttar American consumer that they will not let go of. If your campaign is going to attempt to defy that, you are setting yourself up for a final resting place withrepparttar 101037 "patented medicines."

It is well documented thatrepparttar 101038 1980's broughtrepparttar 101039 "Age Of Skepticism" in advertising torepparttar 101040 American public. It came, in fact, shortly afterrepparttar 101041 infamous 1979 customer survey that Oglivy and Mather of New York City conducted. That survey revealed that 75% of those asked did not think that advertising in general toldrepparttar 101042 Truth. In short,repparttar 101043 message was this: 3/4 of those you were about to advertise to, probably won't believe you.

Twenty two years later, there is no evidence that much ofrepparttar 101044 American attitude has changed. If you search around, you probably won't find any written record that someone has stepped up torepparttar 101045 podium and declared a final end to this Age of Skepticism. If you checkrepparttar 101046 customer surveys of repparttar 101047 late 1990's, you'll find continuous references torepparttar 101048 fact that customers want "advertising that is believable."

The "Age Of Skepticism" in American advertising was probably coming, Oglivy survey or not. The survey, however, ended up presenting some very clear and disturbing evidence. But by 1980,repparttar 101049 American public had had 100 years of blatant mass advertising as we know it. And frankly, they were very tired of being lied to. In fact, if you check history, you'll find that atrepparttar 101050 outset of mass advertising, many businesses didn't want anything to do withrepparttar 101051 advertising concept itself. Publishers lied about circulation amounts; ad brokers made deals with publishers behindrepparttar 101052 backs of consumers, and no one took responsibility for anything inrepparttar 101053 industry. But there was one thing that kept everyone inrepparttar 101054 ball game, regardless of how nastyrepparttar 101055 business was. Something called money.

Our first "taste" of mass advertising wasrepparttar 101056 infamous "patent medicine" campaigns ofrepparttar 101057 late 1880's. A poor way to startrepparttar 101058 American advertising heritage. A campaign of selling "elixirs" torepparttar 101059 American public that contained cocaine, heroin and many times 44% alcohol rates, with ads claiming they cured everything. It tookrepparttar 101060 American public about 10 years to sendrepparttar 101061 advertisers and their products torepparttar 101062 entrepreneurial graveyard. Inrepparttar 101063 interim, however, millions were made in advertising alone.

By 1900repparttar 101064 "floodgates" of mass advertising were open, andrepparttar 101065 race was on. The deception continued in all aspects of selling and advertising and finally, 80 years or so later,repparttar 101066 American public reacted to it all in a message to all companies and their advertising techniques. The message was very clear from American consumers. And that same message has stayed very clear forrepparttar 101067 last twenty two years. . .

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