6 P's of Marketing

Written by Maria Marsala, Business Growth Specialist


Plan, Pick, Price, Package, Promote, Prove

1. Plan your marketing strategy.

2. Pick a way to market. 3. Price it right.

4. Package it professionally.

Postcard Marketing Your Small Business

Written by Eileen 'Turtle' Parzek


Postcard Marketing Your Small Business

One ofrepparttar best marketing strategies a business or organization can use is postcards. Even beforerepparttar 120766 arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:

*They are fast, easy and relatively cheap - making them a boon to small business owners who are short on cash and time, yet need to build their brand and stay in front of their customers. *A beautiful, full color glossy postcard is not going inrepparttar 120767 trash without first being read. *You can add a personal note. Plus, postcards create a pleasant emotional response because they are usually received by friends and family. *When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.

Withrepparttar 120768 new web technologies for postcards, it's super- convenient to just send one or as many as you need without repparttar 120769 effort of hand writing, addressing and mailing each one.

What is particularly nice about postcards is that nearly any business or organization can benefit from a structured, targeted postcard marketing strategy. Take a look at some of repparttar 120770 ways postcards can be used.

Thank you notes. You can send a quick thank you to anyone for any reason and they will be so surprised and pleased that you tookrepparttar 120771 time. If someone sends you a referral or business lead, gives you some information you needed, mentions you in an article - send them a note that shows you appreciate it!

A follow-up offer or service. Within 30 days after a purchase of a product or completion of a service, send them a discounted offer for a related service or product. Don't missrepparttar 120772 opportunity for an after-sale contact.

Gift certificates or coupons. Show your best customers that you appreciate them by sending a gift certificate that they can use any time inrepparttar 120773 next year. Even better, leave a space on it for them to fill out a friend or colleagues name and give it to someone else to introduce them to your business.

Announce a new project or completed work. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients inrepparttar 120774 loop on what they are working on, with something visual and tangible.

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