"I want to find a business opportunity which requires no selling." How many times have you heard that? How many times have you said that?I hope you answered
second question with "Never."
Let me be truthful with you here. There are only five types of businesses on this planet:
· Raw Materials Acquisition · Manufacturing · Distribution · Services · Sales
No matter business type you pursue, if you are owner of business, then you must participate in sales. That is, unless you begin your business with tons of money and you can afford to hire sales people to work on your behalf.
Sure, there are millions of jobs on planet that do not require any type of selling. But you must remember that every job you have ever had that did not require any form of selling DID require someone else in company to do so. No business can survive without someone in company selling products or services offered by company.
The jobs that you think would be great to possess that require no selling are in fact support jobs --- supporting those who do actual selling.
If your goal is truly to start your own business and you do not want to do any selling, you have four options available to you:
· Cancel your plans to start your own business. · Plan to take on a partner who will do your selling for you. · Make sure you have enough start-up capital to hire a salesperson to do your selling for you. · Decide to overcome your fears of selling.
WEIGHING THE OPTIONS
For most of us who have harbored dreams of starting our own businesses, first three items above cannot be looked upon as real options to our quandary.
For us, only option is to OVERCOME our fear of selling.
FIVE STEPS TO OVERCOMING YOUR FEAR OF SELLING
1. DECIDE to learn how to sell.
Some people argue that sales people are born. That is not true. Sales people have all learned their trade --- it is just that some had learned their trade early in life as a child trying to get their way with their parents. If at first you fail, you must try different techniques until you finally get what you came for. The next time your toddler is testing your patience, remember that he/she may be trying to learn how to be a better sales person --- to master art of persuasion.
