64% Internet Marketing

Written by David Gikandi


Did you know that 64% of us would buy something if it were recommended to us by a friend? Let us place that number in perspective. If you were to create a banner ad campaign, only about 2 to 3% ofrepparttar people who see your add would respond to it. If you were to advertise in a newsletter or magazine, or send bulk mail,repparttar 121974 response would be around 1 to 2%, typically. But if you asked all your current clients to recommend your site to their friends, 64% of their friends would respond! And best of all, this is usually free marketing.

What are you doing about this statistic? Most sites do nothing about it. Other sites add a link somewhere that says something like "recommend this site to a friend". The former is a marketing crime,repparttar 121975 latter is not enough. Internet users are busy and impatient. If they see a link somewhere on your site that asks them to recommend your site to a friend, they most likely will not click on it because they are in a hurry (and are lazy, too, sometimes). But they do definitely want to recommend your site. So what do you do? You should somewhat force them to recommend your site, but make it very easy to do so and pleasant. And you should remind them at least once, in their face, on every visit to your site. That will take a little JavaScript.

What we are going to do is this: we want our visitors to our web site to come into our site as usual, userepparttar 121976 site uninterrupted as usual. If at any time they decide to leaverepparttar 121977 site from any page, a new browser window will launch onrepparttar 121978 side and thank them for their visit, wish them a nice day and invite them to come again. That is all in two or three short sentences. Then comesrepparttar 121979 killer. Below those kind words, you should have a simple way for them to tell their friends about your site! It should be absolutely simple, and fun for them, and they will do it for sure. You have two choices:

1. You can use a form that simply asks them for their friends' email addresses and any personal note they wish to include. Then take that information and insert it into a template that holds an invitation letter you have written out and sends that letter plusrepparttar 121980 personal note to allrepparttar 121981 email addresses entered. To accomplish this I recommend that you userepparttar 121982 AlienForm CGI script, which is free at http://cgi.tj/scripts/alienform/. I personally prefer this method because it is easier and faster forrepparttar 121983 user. 2. You can use Recommend-It's service at http://www.recommend-it.com/, which is also free and sometimes runs competitions whereby your users stand a chance of winning something if they recommend their friends (which increasesrepparttar 121984 recommendations). This method is easier for you but a little harder forrepparttar 121985 user because they have to click on a button, go to Recommend-It's site, fill out a form, and then they are done. The more steps they have to go throughrepparttar 121986 more likely they may abortrepparttar 121987 whole thing and not recommend new friends next time.

This is a very powerful formula because whenever your visitor is done visiting your site, they are automatically given an absolutely easy way through which they can recommend your site to their friends. And it is in their face so it has their undivided attention.

Now we need to build this capability into our web pages.

Step 1

Build a fast loading web page that thanks your visitor for their visit, wishes them a nice day, and invites them to come again. That is all in two or three short sentences, not a whole paragraph. Below that, have your recommendation form or button from Recommend-It. That's it. Save it somewhere in your site. Let us sayrepparttar 121988 URL to this page is http://www.yourcompany.com hankyou.htm.

Step 2

On every page on your site, add this inrepparttar 121989 head of your pages (somewhere betweenrepparttar 121990 and tags):

Essential Tips on Marketing

Written by Carol Bird


Getting people to your site isrepparttar first problem, but getting people to recommend you, as to building a strong reputation on line is another thing all together.

1) Only do business with those that follow this rule, "The customer is always right!"

2) Follow that rule when you conduct business even whenrepparttar 121973 customer does not appear to be right!

3) Do not act spontaneously when it comes to advertising! Always researchrepparttar 121974 company, check their references and do not even bother to readrepparttar 121975 testimonials. Testimonials have to be gooooood and can easily be staged.

4) Never spend what you do not have, in other words do not countrepparttar 121976 chickens before they hatch.

5) Always take half of your profits and reinvest it into marketing and advertising.

6) Be patient. Nothing worth while even happens over night!

7) If something sounds too good to be true, it may or may not be. Be wise and research, put on your thinking caps and be a detective if you must, but do not always assume that things that sound too good to be true are too good to be true. Takerepparttar 121977 lotto for example, all you have to do is spend $1 and you can get $1,000,000 back for doing nothing at all? So just be wise and research.

8) Never get torepparttar 121978 point where you think you know it all. There are always new an better places around to advertise with and more profitable programs to join.

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