5 ways to turn visitors into loyal customers!Written by John Crisano
1. Use firm deadlines and stick to it. You've seen these offers before. You know ones I'm talking about. They say "Offer Ends Midnight on 15 August 2005 – Hurry". But than, after 15th of August, you go back to site you saw offer and notice same ad, same price and same product only this time they are promoting with a new "Deadline" date on when offer will end. To me, and many other visitors, this does not add credibility. It almost always creates doubt in my mind. When I say add a sense of urgency, I mean create a deadline and stick to it! If you are selling a widget for 25% off normal price, let your customer know, set a deadline and once that deadline is reached, end offer. Period. This not only creates urgency, it implies that you are a person of your word. When you say what you're going to do, you do it.
2. Offer an "Iron Clad" Money-Back Guarantee
Most web sites offer a money-back guarantee. And most, if not all honor it. Many online businesses sell electronic information or software. Once downloaded, customer has your product. Most customers will never ask for their money back. However, some will. This is a cost of doing business online. The best advice to give here is to always honor your money back guarantee. In many cases, we as online businesses have no choice when people want their money back. They simply notify Clickbank, or their credit card company and make a claim. Next thing you know money is charged back. The customer has your product and you are out of luck. A good way to prevent further returns is to ask customers who requested their money back one or two simple questions. These questions can help solve future return issues. Ask "Who, What, Where, When, & Why". Examples: What can we do to improve this product? Who did you speak with at our company? Where do we need to improve? When did you speak with Customer Service? Why did this item not meet your needs?...Ask question. Make changes and give customers what they want, not what you think they want. 3. Offer a "Members Only" site
People love to feel like they belong. Offer a password protected site where members can log into and find free content and download of software, ebooks, and more. Add a forum, surveys and marketing ideas. You get point; key is to only make it available to your members.
4. Have an up to date "Frequently Asked Questions" (FAQ) Section
Ensure that you have an updated FAQ section. Most people want answers to questions when they ask them. They don't like to wait for an email response. The solution is to put you in visitor's shoes. Review your entire offer, web page or program and write down every question that comes to mind. Once you have your list of questions, write answers in easy to understand language, create your web page and place links on every page to FAQ section. When people email you with questions you may have overlooked, simply add it and your response to FAQ page.
Online Network Marketing 101A - Basic Must Steps To Follow To Be A Successful MarketerWritten by Henry Tanaka
This guide is for people who know what network marketing is but still in need of a “boost” to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles.
If you are new to network marketing and you are lost and not knowing what to do, do not worry. I have been in your spot before, most of us have been. We read hundreds of pages of guide written by so called network marketing guru and yet we still don’t earn profit that they are earning.
If you have a pen right in front of you, write down these bulleted steps (do not copy and paste; writing has a more significant effects to brain). I will talk more about each point in this article and my next one.
o Get right mentor o Decide on right advertising method for you. o Take Action! o Learn o Practice o Be Creative o Take Action!
1. Get right mentor.
I have been in marketing industry for a couple of year. I am not as experienced as others but I do know how important it is to have right mentor. Just like a toddler learning how to walk, you will need someone to guide you. If you think you can do well, in your business without a mentor, you are wrong. I am able to be reach my current stage in my business is all because of what my mentor taught me. If you are really new and have not join any network marketing company, make sure you join a company that provides you with a proper mentor! Not only mentor can tell you what you should do, he/she can also be a motivational factor in your business. After you are sure that you got yourself an understanding, knowledgeable and helpful mentor, it is time to proceed to next step: Deciding on right advertising method for you.
2. Decide on right advertising method for you.