If your email subject line doesn't get read -Nothing gets read!

And it is worse now!

**DoubleClick Q2 E-Mail Trends Report, published in September 2002, reveals that e-mail marketing click-through rates DROPPED in Quarter2-2002 to 4.9% from 6.8% in Quarter1-2002! These findings are based on 1.7 billion emails sent out by hundreds of clients. The report also reveals a bounce-back rate of 12.6%! -An all time HIGH in Quater2-2002.**

The writing on wall is clear! email marketing strategies has to be redefined and innovated.

And FIRST STEP begins with subject line! All hard work that you have put up in setting up your email becomes useless if it is deleted.

The 5 different methods listed here will add a strong psychological punch to subject line which will increase chances of your message getting opened!

These suggestions are based on Research Data and my own personal experience where I get a click-through ratio of over 8%.

*#1: Keep The Subject Line Short And Different:*

The shorter email subject line-the better. Add a little mystery to it. If possible associate it with money.

For e.g.: " John's $ 49.99 Refund! The above subject line is what I use after my 5th follow up for upgrading my eBook Deluxe version.

Inside body of message first sentence is exact 'refund message' he will be getting if customer choose for a refund after upgrading. I have been receiving a click through ratio of about 7.5 to URL, http://www.learnhomebusiness.com/upgradeglobal.htm

*#2: Innovative Personalization On The Subject Line:*

Note above subject line again! "John's $ 49.99 Refund!

There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.

How do we know which ones are good and which ones aren't? Which ones should we advertise in and what type of advertising is best? How do we know we can trust publisher?

Answering these questions is not always easy, but there are signs we can look for in an ezine.

1. Quality Content - Quality ezines will contain lots of useful and helpful content. Links, articles, free downloads, marketing and promotion information, helpful tools, etc. are some examples of good content.

2. Publisher Interaction - One thing you want to be aware of is how publisher interacts with his/her readers. Do they have a section where they "talk" to readers? Are you able to get to know publisher as well as them showing an interest in getting to know you? An ezine can be a labor of love, but if publisher does not even take time to bond with readers, it might mean that publisher just wants to make a fast buck!

3. Limited Ads - Look out for ezines that are just a long list of ads. This cheapens ezine and quality of advertising. If you are looking for an ezine to advertise in, stick with ezines that contain only about 5 (give or take one or two) ads per issue.

You also want to advertise with a publisher that offers solo ads. Statistically, solo ads are type of ad that get most response. Your second choice would be top sponsor position, which is right at top of ezine.

4. Contact Info - I have already seen ezines where I could not even find publisher's name, let alone an email address! If someone does not even want you to know their name or email, I hardly think they are going to be there when you need them or take time to write a quality ezine.

5. Sales Letter - Some publishers will mistakenly use their ezine as just a means of selling their products. They fail to realize that they must build a trusting relationship with their readers rather than just using them to make a quick sale or two. An ezine should be used as a path between publisher and readers, a way to build a relationship of trust and respect.