“What’s your best price?” “That’s too expensive.” “Your competitor is selling same thing for….”

Most salespeople and business owners hear statements like this every day. That means it is important to learn how to negotiate more effectively. Here are five strategies that will help you drive more dollars to your bottom line:

Learn to flinch. The flinch is one of oldest negotiating tactics but one of least used. A flinch is a visible reaction to an offer or price. The objective of this tactic is to make other people feel uncomfortable about offer they presented. Here is an example of how it works.

A supplier quotes a price for a specific service. Flinching means you respond by exclaiming, “You want how much?!?!” You must appear shocked and surprised that they could be bold enough to request that figure. Unless other person is a well seasoned negotiator, they will respond in one of two ways; a) they will become very uncomfortable and begin to try to rationalize their price, b) they will offer an immediate concession.

Recognize that people often ask for more than they expect to get. This means you need to resist temptation to automatically reduce your price or offer a discount. I once asked for a hefty discount on a pair of shoes hoping to get half of what I asked for. I was pleasantly surprised when shop owner agreed to my request.

Marketers on Internet often overlook fact that any potential customer arriving at their website is travelling at cyber speed or speed of thought, you have got approximately 15 seconds to grab web surfers attention or click, goodbye and they're gone.

All surfer sees on arriving at your site is wonderful heading you created and your headline. They are at first fold of page and 4 seconds have gone already, so you had better come up with something hypnotic and quickly.

That leaves headline. If you've got money you could spend hundreds of dollars creating right attention grabbing headline, big companies spend hundreds even thousands of dollars with copywriters to come up with right headline.

Because your headline is so important it stands to reason you should concentrate most of your copywriting time on headline you are going to use to GRAB peoples interest and excite them enough to stay around for a while.

Surfers on Internet aren't very interested in you marketer, they're there looking for whats in it for them - you have to focus on benefits you are offering your customers. Assuming you've grabbed them with your headline, they move on quickly to your next mini headline still looking for whats in it for them.