5 Ways to Encourage Impulse Purchases

Written by Bobette Kyle


I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase.

I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% ofrepparttar people walking out were carrying two bright yellow cylinder-things.

As we walked towardrepparttar 121129 convention center, I told Tim (my other half), "There's one of those guys with a microphone in there, doing a demonstration. He gets people so excited they think they have to buy those things. They over-pay then never use them." I said this a bit smugly. I know of such things, so I wouldn't succumb.

Yeah, right. This guy was good. So good, I came away with five ideas for increasing sales from impulse purchases. Next time you evaluate short-term sales and marketing strategies, think about and apply these five impulse purchase lessons...

Impulse Purchase Lesson 1: Demonstrate an impressive, relevant feature.

Ifrepparttar 121130 product is chocolate, sold at a retail checkout stand, you have no need for this one. Human nature takes over. When you are selling unrecognizable cylinder things, people need some encouragement.

You would never know it to look at them, but these things were super absorbent shammies. They can suck 8 - 10 ounces of soda out of your carpet in nothing flat AND it makes for an impressive demonstration. Whenrepparttar 121131 demonstrator mentioned they could dry a sweater in three hours, I was hooked. Never mind we have about two spills a year in my house and I don't own any "lay flat to dry" sweaters.

This ability to get people to "live inrepparttar 121132 moment" is one key to a successful impulse purchase demonstration. The salesperson has a lot to do with it, of course. Repetition of an incredible, attractive feature, however, is key as well.

Think of any infomercial or "Billy Mays" product. There is always an "AMAZING!" feature - cooks in minutes, instantly removes stains, easily pulls dings from your car, etc.

2: Try to "time it right".

Quite coincidentally, one of those semiannual spills in my house happenedrepparttar 121133 day before I bumped intorepparttar 121134 yellow cylinder guy. I was thinking "If I'd had these yesterday, right now we wouldn't have books stacked inrepparttar 121135 middle ofrepparttar 121136 living room floor." Quite by accident, he had related to something that was top-of-mind for me.

Fortunately, you do not have to rely on coincidence. At any one time, there are usually six or eight generally popular "themes" you could tie into. Better yet, your target audience is likely to have it's own unique interests.

Onrepparttar 121137 Internet, you can "time it right" by associating complementary products or services. If someone is researching monitors, for example, perhaps they need an ink cartridge for their printer.

"What Can You Learn From Ezines?"

Written by Peg Bastin


Gosh! Where do I start? You can find ezines on any topic you can imagine. Advertising, marketing, crafts, children, pets, Christian, humor, computer tips, nostalgia, and thousands of other subjects.

Publishing an ezine is a lot of work. An ezine is not just a place for free ads, it is an information center for our benefit. The publishers have donerepparttar research for us, you just have to read it and userepparttar 121128 information they provide. Ezines are a must-have tool in your marketing plan.

What kind of information can you expect to find in ezines?

Advertising

You can learnrepparttar 121129 proper formatting of ads, where you can place free ads, submit solos, or sponsor ads for better exposure of your product or service. Coops will send your ads to many ezines for a small fee.

Marketing

Ezines are a great help in allowing you to increase your exposure and branding your name or product. It also allows you to interact withrepparttar 121130 publisher and fellow subscribers. Other than ads, you can submit feedback, articles to help other subscribers learn, and you can also get to know one another through profiles/bios. You can get free website reviews to help you improve your website.

There are contests to win free advertising, ebooks, software, or services. Some have question and answer columns where you can get and give answers to questions that others have.

Cont'd on page 2 ==>
 
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