5 Tips to Help You Identify WHO To Market To

Written by Debbie LaChusa

If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't haverepparttar time orrepparttar 146849 money to market to everyone. And even if you did, it is not recommended.

You'll want to select what is called a "target audience." This is an identifiable group of people you believe will berepparttar 146850 best prospects for your business.

But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone — and very often their product or service CAN help a variety of people.

It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.

In realityrepparttar 146851 opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to fill their needs.

Improve Your Marketing Results With These Simple Steps

Written by Debbie LaChusa

What if there were things you could start doing now that could help you to market more successfully inrepparttar future? Even if you didn’t have your marketing act quite together overrepparttar 146848 past year? Well, there are. Review your past marketing results

Take some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?

Your goal each year should be to understand which marketing activities bring you more business and which ones do not, so you can concentrate onrepparttar 146849 activities that work, and deleterepparttar 146850 ones that do not. Even if you did not have an organized marketing plan, or marketing activities that you implemented consistently duringrepparttar 146851 past year, if you are still in business today, then there must have been some form of marketing going on.

Marketing isn’t only things like running an advertisement, or sending out a direct mail piece. (See “Is That Really Considered Marketing?” below to better understand allrepparttar 146852 different forms that marketing can take. You may be surprised to realize you’ve been marketing more than you know!)

Direct vs. Indirect Tracking

Take a look at what you did do. Can you directly or indirectly track any new or increased business to these activities? An example of direct tracking might be: You attended a networking event and someone you gave your business card to, contacted you or made a purchase.

An example of indirect tracking might be: You attended a networking event, and someone you gave your business card to, referred you to a friend, and that friend contacted you or made a purchase. For each marketing activity you did overrepparttar 146853 past year, ask yourselfrepparttar 146854 following questions:

1. Did I get any new clients, customers or increased sales as a direct result, or an indirect result, of this activity?

2. Ifrepparttar 146855 answer is yes, quantifyrepparttar 146856 result by asking yourself: How many new clients, customers or sales did it generate?

Atrepparttar 146857 end of this exercise, you will have a list of all of your marketing activities, andrepparttar 146858 results connected to each one. Which activities brought yourepparttar 146859 most business? Are there any activities on your list that did not result in new or additional business?

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