I have personally used "mini" courses to build lists of several thousand subscribers in as little as a week.

A "mini" course is simply a series of e-mail's where you teach people a specific skill, set of skills, or reveal other information they really want to know.

In process of providing this focused, valuable information, you prove to your subscribers that you are THE expert in a particular area - and, you also encourage people to pay you to get even BETTER information from ebooks and information products you've either written or recommend. An example of a "mini" course offer I've used with great success is free mini course at www.7dayebook.com that appears in exit pop up window when you leave site. The promise of this "mini" course is strong and compelling. Here's what it says...

FREE eBook Mini-Course "How to Write and Profit from your own eBook... while you're still young enough to enjoy it!"

All registration page asks for is first name and email address... and this mini-course has generated thousands of subscribers!

So here's basic formula in a nutshell: Strong promise+ low risk+ high perceived reward= Subscribers

Now, if you'd like to build your own list of rabid subscribers, here are 5 sure-fire tips for creating a mini- course that truly kicks butt!

Tip #1 - The Promise

If you want to launch a successful mini-course, target an audience with a specific need and then make them biggest possible promise you can deliver on.

People are pressed for time and rarely see as much value in something they get for free as opposed to something they pay a lot of money for.

Add to this fact that Internet gets more and more crowded everyday and you can see that best offers are ones that grab people's attention by making a benefit- driven promise they can't resist.

Even though you offer your mini-course for free, you still must SELL people on WHY they should pay you with their time and attention.

Example: If you want to do a mini-course on real estate investing, look for biggest and best promise you can make for people.

Let's look at these various promises for identical mini- course content:

Good: How to make a fortune in foreclosures.

Better: How to find and buy a profitable foreclosure within 2 weeks.

Best: How to find and buy a profitable foreclosure property in your area within 2 weeks - using none of your own money!

** The promise you make has everything to do with whether or not people sign up. IMPORTANT: After they sign up, make sure you deliver on promise.

Tip #2 - Don't reinvent wheel

Look for existing content - your own or other people's - you can adapt directly or indirectly into mini-course.

Hey, I understand you're busy... I'm busy too!

Why would you want to spend 2 days coming up with all content for your mini-course if you already have past information you can adapt!?

Business on Net is a fast paced proposition. Net entrepreneurs are looking for edge that will take their business to next level. Who doesn't want more business, right? Here's a simple yet POWERFUL idea for increasing your income.

As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must "brand" ourselves and be easy to do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.