5 Tips For The Perfect Domain Name

Written by Niall Roche

What is a domain name? A domain name isrepparttar location of your website onrepparttar 131732 Internet. Your domain name will be what you become known by online so it's important to get it right.

Each website onrepparttar 131733 Internet is labelled with something called an IP address which isrepparttar 131734 actual address ofrepparttar 131735 website online. A typical IP address looks like this: Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like www.amazon.com. This is far easier to remember.

#1 Dot what? Each domain has what's called an extension. The most well known of these extensions is .com. This, however, is notrepparttar 131736 only type of domain extension available. There is also:

.net If you can't find your preferred .com domain name you could always chooserepparttar 131737 same domain with a .net extension. It might not haverepparttar 131738 same ring as a .com but is still as just useful as a .com.

.org These domain extensions were orginally designed for educational and more formal websites. Anybody can register a .org however so you have more options for domain selection.

.info A more recent introduction torepparttar 131739 domain name game are .info domains. Many ofrepparttar 131740 valuable .info domains were bought up overnight but there's still a huge range of good .info domains available. With a little creativity you could really make a .info work for you e.g. www.moviereview.info.

Bear in mind that most web surfers tend to remember .com more easily than anything else.

#2 Branding vs Business Name There is an age old debate onrepparttar 131741 whether or not you should establish a brand name online or use a domain that more actually reflects your real business. Let's look at Amazon as an example. Amazon sells books online. Most people setting up a business would have chosen say www.booksonline.com instead of www.amazon.com. Amazon has since established itself as a brand name of global recognition - provingrepparttar 131742 value of building a brand name.

You'll need to choose betweenrepparttar 131743 two. Brand name or your own business name. Consider how your domain sounds, how it might look on a business card and how well it relates to your business.

There's no one right answer to this question. You need to choose what makes most sense for you, your website and your business in general.

#3 Hyphenated or Not? This is another area of debate. Should your domain be one single word or shouldrepparttar 131744 words be separated by hyphens? There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well. Single word domains are in very, very short supply.

If Content is King, then surely Relevance is Queen!

Written by Jason Hulott

There has been a lot of to-ing and fro-ing inrepparttar search engine world of late and there are lots of conspiracy theories as to why these things happen.

It is easy as a webmaster to get caught up in these webs of intrigue.

You get email notes about them, you view so-called experts' thoughts on bulletin Boards - hey you probably even read things in newsletter articles!

Well I hope so anyway....

The big driver for webmasters currently appears to be content and link building.

While link building is important I don't believe it makes Queen. Maybe a Prince. Content and links DO go hand in hand but, without relevance,repparttar 131731 Kingdom is doomed. Sorry I will stoprepparttar 131732 analogy now! :-)

If your site is about finance, then finance content is best supported by finance link exchanges. Relevance!

If your site is about finance, then finance content supported by casino link exchanges from a PR8 site while inrepparttar 131733 short term may help,…but allrepparttar 131734 signs are saying this is not a long term strategy.

Okay,so what isrepparttar 131735 best strategy?

Keep EVERYTHING relevant. It is that simple.

Make sure that you only swap or link to sites that are relevant torepparttar 131736 content on your pages. Yes I am suggesting link exchanging on pages of your site not a links page.

Links pages seem to be being abused. There are rumours that pages called links, resources or partners are not passing page rank. You could be wasting your time building links that are not giving you any benefits!

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