Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand. Most of
time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit delete and move on to next email.
What if your email was one I deleted? How sure are you of your email format? Do you follow all "Email Etiquette?" Do you even know if "Email Etiquette" exists?
I know that when I first started advertising on web my answer to question's above was, no? I wasn't even sure if my ad's were even getting out, let alone if they were "Email Etiquette" approved..."
Every email server basically follows same set of rules; however, each one applies these rules with it's own twist thus making their format different from other guy. As a result we have many variations to way our email looks.
So question you need to ask yourself is this...
With so many different servers, with so many variations of rules, can anyone, or any thing you use, format all emails across all formats with any type of consistency so that your ad campaign will go out with a professional look?
The answer is, basically "YES!" I said basically because there are a few email servers on web that have their server set up so that if you do not send and receive your mail using their system, there is no way of knowing how your email will look once it gets to it recipient.
But for most part, if you apply seven tips I've outlined for you below, 95% of your emails will look way you intended them to when they are viewed by your recipient. As for other 5%, do your best and that's all you can do.
(Tip No.1) Send You Ad Text Formatted Instead of HTML
There are three reasons you need to send your ad "Text Formatted" as opposed to HTML.
1) There are many email users that do not receive HTML emails.
Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email.
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails, they want to click, read, and move on. They get annoyed when they have to sit and wait for an HTML document to load. Once they get annoyed, for most part you've lost that customer for life!
3) Often times when someone sees an HTML ad opening in their email browser they simply click and delete before it finishes downloading, I know, I've done it myself a few times.
(Tip No.2) Always Run Spell Check On Your Emails
Many times I have received emails with both typo's and misspelled words in them. Now I'm not best speller in world, in fact when I graduated one of my instructors got up and said, "Jerry I have only two words for you... SPELL CHECKER!"
Even if you are world's best speller, always, always, and did I mention ALWAYS run "Spell Checker" on your document. Catch those little embarrassing moments before they go out in print. Life will be much easier for you and everyone else as well.
