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"Five Surefire Ways To Drive Your Competition Crazy"
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved. http://www.debbiejenkins.com
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Taking an aggressive stance to your competition is not
most productive way of running a business. However, there are times when some people just get a little too cocky and need knocking down a peg or two. If you want to put an annoying competitor in his or her place then these tips are for you.
1. Keep Friends Close - Keep Enemies Closer ------------------------------------------- Befriend your competitors and learn all you can about their business needs, challenges and wants. In essence "Know Your Enemy" but don't give away too much about yourself. Then, if they get too big for their boots, go for their weak spots to undermine them.
2. Give Your Competitors Your Business ------------------------------------------- "What?!?" I hear you cry! Yes, give your competitors all
leads you don't want. That means pass on
desperate- blame-meisters and long-term-tyre-kickers. Your competitors will think you're nice and harmless. But you'll be sending them a Trojan-Horse-Load of trouble!
3. Own Customer Brain-Time ------------------------------------------- Make sure what you're saying is more memorable and more in tune with your customer's needs than what your competitors are saying. The easiest way to do this is to describe things in your customer's terms and shut up about yourself.
Also, make it your job to stay in touch with your customers and your competitors' customers, by providing highly valuable freebies at regular intervals. A newsletter or eZine is ideal for this purpose.
4. Patronise Your Competitors ------------------------------------------- Yes, in both senses of
word. If they're doing well, tell them you're impressed with
"effort" they've put in recently. In fact, tell your prospects (ie their customers and yours) that it seems they've come on leaps and bounds in recent months. All
time be sure to imply that if they keep this up they may even be as good as you some day.