5 Sure Fire Ways to Get Radio Play for Your “Independent” Music!Written by Ty Cohen
You have to find radio airplay time if you’re going to be heard and we’re not just talking local college campus. The trick is called promotion. Now that doesn’t mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you standard pitch of, “Send it and if we like it we’ll put you in rotation.” After a few months of never hearing your music, you automatically think you’re not worthy. First, don’t buy that. You’re one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from crowd, and in this jewel of an article, I’ll show you Five(5) Knock ‘em Dead Ways to Do Just That!: #1 - Get your CD into right hands. The intern that’s too busy to getting coffee or typing up a report for station manager isn’t going to be one making airplay decision. So find out who head honcho is in that department and touch base with them. If club you’re playing at charges an admission or you have a show coming up offer to send stations tickets to give away to listeners. Now keep in mind you can’t give tickets to staff, since that’s illegal and called payola, but you can offer free giveaway items to your potential audience. #2 - If you’ve got one station in your pocket, then drop names. Let them know that WABC is playing your music and it’s getting a great response. #3 - Make genuine friends in business. If you’ve got a disc jockey that’s got you in rotation and really likes your sound, get to know them. Find out why they enjoy it and see if they’ve gotten any responses from listeners. If they haven’t, ask if perhaps they might Q & A their callers about your music so you get a feel for your target audience. It’s not a bad idea to ask them for a testimonial or quote if they’re well known in your area if you know them personally. People help people. That’s a fact so if you treat your area disc jockeys like a living and breathing human and not dollar signs, that’s a foot in door. Another good source is club owners. If they play your music and fans go nuts ask them to say a few words about your sound that you can pass along to prospective stations, but be sure to sit down for a drink with them. Ask them about picture of him and woman and two kids behind Magic Kingdom. Don’t be fake, but be genuinely interested.
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