5 Strategies to Streeetch Your Good Press

Written by Susan Harrow

Inrepparttar following story Toronto Star columnist and lifelong Catholic, Kathy Shaidle, whose website tweaks confining religious and spiritual notions, talks about how she's been gathering steam to publicize her site. Shaidle's irreverent commentary spares no one. She dispenses her thoughts on everything from renting a married priest to buying enlightenment. What better way to provoke controversy than to challengerepparttar 146319 sacred cow of people's spiritual and religious beliefs? Visit Kathy's site http://www.relapsedcatholic.com/ and see for yourself what makes for good arguing.

*Whererepparttar 146320 religious rubber meetsrepparttar 146321 pop culture road*

That'srepparttar 146322 motto at RelapsedCatholic.com, my daily weblog of faith & culture news. On March 27, 2001, my site was singled out for praise byrepparttar 146323 Site-A-Day newsletter.

1. Send out a press release about your good press to your niche market

I IMMEDIATELY sent out a short, punchy email press release (quoting Site-A-Day's rave review) to my list of religion editors (in print and online), book reviewers (I'm also an award-winning author) and other Best ofrepparttar 146324 Web sites.

The dayrepparttar 146325 brief piece about RelapsedCatholic ran inrepparttar 146326 Ottawa Citizen, I logged my busiest single day ever, with more than 300 hits. I was recently interviewed byrepparttar 146327 Catholic Register, too, and expect a similar spike when that piece runs. RelapsedCatholic was also singled out for special mention in recent articles about blogging, in both Internet Business Forum and E-Zine Tips.

MY NOTE: Notice Kathy sent her press release to a VERY targeted market (religion editors) that she had previously contacted. Often times you must contact an editor a number of times with different ideas before he/she will write about you.

2. Email thank you notes and begin a correspondence with journalists

I gained some valuable new relationships and helped cement established ones. I've been asked to write and speak on subjects related to religion and pop culture. I feel this kind of exposure increases my visibility and credibility withrepparttar 146328 press. Sending thank you emails after even a small mention has sparked continuing correspondence with some writers and editors. I may be better able to pitch other stories to them inrepparttar 146329 future. I recently got a fan email fromrepparttar 146330 man who runsrepparttar 146331 ChristianityToday.com weblog, consideredrepparttar 146332 best of its/our genre. He says he checks out RelapsedCatholic every day now.

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Using Back Links to get

Top Search Engine Ranking

There are no hidden secrets on how to rank high withrepparttar major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhapsrepparttar 146318 biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could haverepparttar 146319 greatest deals inrepparttar 146320 entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feelrepparttar 146321 same way. Butrepparttar 146322 truth ofrepparttar 146323 matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is http://www.best-web-directories.com/ which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.

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