5 Strategies for Selling Yourself

Written by Kevin Nunley

This is a constant debate. Should you sell your product or yourself? Of course you should always sellrepparttar product. But, your long term goal should be to sell yourself as well. Here's how to start.

Be completely comfortable with who you are. Try to change yourself too much and people will sense dishonesty.

You should have a marketing strategy, but also be willing to give free advice and referrals. If you are building a long-term enterprise, this will be invaluable as you open up relationships with your customers.


Written by Dianne Reuby

The first two lines are my affiliate link for an e-book that I co-wrote. Next I give details of my web site, to bring in traffic. Finally, I advertiserepparttar complete list of my articles. TIP: Write your resource box inrepparttar 125119 third person - for example *Dianne created and runs* rather than *I created and run*.

What can you write about? Anything that you can! What is your site about? Do you have a hobby? A job? Experience of life? There are web sites and ezines covering any topic you can think of - and webmasters are always onrepparttar 125120 lookout for new material. From aardvark breeding to zero gravity - they want your articles and expertise!

TOOLS You'll need a text editor program, not a word processing program. Why? Your WP program uses invisible control characters to store formatting information such as end of lines. Webmasters don't want these, as when they copy and paste them to their ezine or web page they'll cause errors. So use a text editor instead. Text editors don't give you all these formatting extras. Windows includes NotePad, but I preferrepparttar 125121 freeware NoteTab Light, from http://www.notetab.com/ as it has many more features. If you want a spell checker, you'll need to upgrade torepparttar 125122 paid version.

You will also need an auto-responder. You can store your articles so that publishers can send for an automatic e-mail copy. Some article banks only displayrepparttar 125123 title and outline, with a link to your auto-responder. I includerepparttar 125124 e-mail address of my *master list* atrepparttar 125125 end of every article. Both publishers, and their readers, can then send for other articles of interest to them. There are several free auto-responders onrepparttar 125126 web. I use GetResponse at http://www.getresponse.com - if you want ad-free e-mails, you can upgrade torepparttar 125127 paid version, otherwise your articles will all have a short ad atrepparttar 125128 start of each one.

FORMATTING You'll need to format your article so that it can be pasted right into a page or ezine - publishers are much more likely to use it. However great your content, having a huge editing task will stop many webmasters from choosing your work. Most ezines are formatted at between 60 and 70 characters a line. I format all my articles to 65 characters, to try and please as many people as I can.

If you have web links, includerepparttar 125129 full address, includingrepparttar 125130 *http://*, and make sure you have a space before and afterrepparttar 125131 link. That way they'll be clickable in e-mail programs and web browsers. Use *mailto:* before e-mail addresses forrepparttar 125132 same reason.

As well as your resource box, don't forget a copyright notice, such as *Copyright Dianne Reuby 2001* . (Use your own name, of course - unless you want me to getrepparttar 125133 glory!) Allrepparttar 125134 sites and mailing lists below allowrepparttar 125135 author to keeprepparttar 125136 copyright - always check this before submitting to a publisher you haven't used before.


There are two main methods - through mailing lists (e-mail) and article banks (web sites).

If you belong to mailing lists, you'll know how these work -you post either atrepparttar 125137 web site or by sending an e-mail torepparttar 125138 post address. The moderator sends outrepparttar 125139 posts to those who are subscribed torepparttar 125140 list. When you post to a free-content list, includerepparttar 125141 words ARTICLE SUBMISSION andrepparttar 125142 article title on your e-mail subject line.

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