5 Steps to Creating an 'Anticipated' Ezine

Written by Gail Hornback

Everyone and their brother seem to be getting intorepparttar ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Getting subscribers is not too hard. But KEEPING them is a challenge!

Here are five important steps to making your ezine subscribers anticipate, open, and read it every time, rather than looking forrepparttar 124335 delete button orrepparttar 124336 unsubscribe instructions.

1. Spell it out. Let your readers know exactly what they are going to find in each issue right up front. Include an easy to scan Table of Contents as nearrepparttar 124337 top ofrepparttar 124338 issue as possible. Try to limit any ads or information that precede your ezine Title and table of Contents to one (or less! LOL)

It's no secret that folks are busy. You MUST inform them of what is included in your issue, in a manner that is easy to scan. Of course, this makesrepparttar 124339 wording of your titles extremely important, if you're going to catch their attention and convince them to scroll down and read what you've spelled out for them.

2. Be consistent. Set a format, and stick to it for every issue. Decide on some basic categories for content, and don't make changes very often. Your subscribers will know what to expect in each issue, and be able to findrepparttar 124340 information they have been anticipating.

2. Keep it short. Don't overload each issue. Two or three segments per issue. (as above, repeatingrepparttar 124341 same segments in each issue) Don't overwhelm your subscribers with more than they are able to digest, or browse through.

Consider offering one feature article, and one or two other segments, which will all depend onrepparttar 124342 theme of your ezine. You only have their attention for about 5 - 10 seconds after they open your email. You MUST catch their attention in that time, or they'll be gone. And you'll only get a couple of chances. Sometimes, even less. One or two issues of not catching their attention, and they're looking forrepparttar 124343 unsubscription instructions.

3. Pack it full. Just because you offer a short, quick, simple to read ezine, doesn't mean you can't fill it full of great information. There is your challenge! Andrepparttar 124344 bottom line to establishing your publication asrepparttar 124345 one that's read and anticipated. What you choose to include inrepparttar 124346 short time that you have their attention, MUST be informational, useful, fresh, inspiring, and entertaining. Write your own articles, if at all possible. If you are not ready for that yet, work at finding content that is full of meat - content that givesrepparttar 124347 reader something to take with him, something you know he can use. There are a lot of article writers out there. Pick and choose carefully - insist onrepparttar 124348 best!

How to Write an Article

Written by Luther Powell

How To Write An Article By Luther Powell

The first step in writing an article is finding a topic or subject, something to write about. This might seem to be a huge task, but it does not need to be. There are many different avenues to finding a topic. The ability to use them will help you overcome your fear and enable you to start developing ideas for writingrepparttar article.

One avenue to finding a topic is to brainstorm. I used this method when I taught Sophomore creative writing classes in high school. It requires you to think of as many topics as possible, concentrating on compiling a list of ideas as quickly as posssible. Write these ideas down as you think of them. You can judgerepparttar 124334 (quality) of them later.

Now that you have a list of topics, you will want to go over them and chooserepparttar 124335 one you want to write about. Once you have chosenrepparttar 124336 topic, your next step is to outline. This gives you an opportunity to record, organize, and evaluate your topic beforerepparttar 124337 actual writing. For example, you may start by choosingrepparttar 124338 general subject "ezines." As you outline your article, you will need to find a part ofrepparttar 124339 general subject to write about. For example, from "ezines," you might choose one ofrepparttar 124340 following:

What is an ezine? How to publish an ezine Ezine Ads Ezine subscribers

Once you have chosen a specific topic on which to write, you should decide onrepparttar 124341 reason or purpose for writing. A purpose for writing an article usually falls into one of four groups: to describe something, to tell a story about something, to explain something, or to persuade your readers to do something. For example, let us say you chose to write about ezine subscribers. You purpose for writingrepparttar 124342 article may one ofrepparttar 124343 following:

How to obtain subscribers for your ezine. How to keep subscribers once you have them.

With your purpose in mind, you should write a sentence that states your main idea. When you are ready to start writing your article, you may use this sentence asrepparttar 124344 topic sentence In addition,repparttar 124345 sentence will help you to organize your thoughts and ideas In writing about ezine subscribers, you might write one ofrepparttar 124346 following topic sentences.

The subscribers arerepparttar 124347 life blood of an ezine. An exine and its subscriber base are two parts of a single whole.

You must also consider your reader. Duringrepparttar 124348 outlining stage, you should keep in mind who your readers are and what are their interests. Why would they be interested in your article? Not everyone is interested in ezines and subscribers. You must target you article to those who are interested. Who are they? Ezine publishers, those who are considering publishing an ezine, and those who have considered publishing, but have droppedrepparttar 124349 idea and need a little encouragement.

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