An e-book is simply a digital file that contains content that entertains, enlightens or inspires your reader.

It can be 5 pages long or 2500 pages long. It can be a complete book that uses all of old fashioned elements of book publishing or an e-book can be a truly creative piece of work.

An e-book could be a speech, a series of speeches, a poem, a series of poems, recipes or series of recipes and "how to instructions. E- books can also be short stories like Stephen King's "Riding Bullet."

E-books can contain sound; video and animation or they can resemble a typical paperback book.

Think about all of things you have done in your life. Can you help people achieve success by writing about your experiences?

Create a title page, a table of contents and begin writing chapters.

Set up your pages like any other documents. If you use Microsoft Word you can set up "hyperlinks" connecting chapters as you would html pages on a website.

You've finished polishing off an album-full of rockin' tunes and you're ready to launch your 3-chord wonders on an unsuspecting world.

The problem is, you're still recording in your mom's garage and only ones who've ever heard you play are neighbors -- and they called cops!

So, you log on Internet in search of information on how to promote your group. Along way you find two ebooks for sale that are exactly what you're looking for.

The first one is called "Promoting a rock group on Internet".

The second one is called "How to make your rock group famous using Internet".

Now, ask yourself, which of these titles would tempt you most.

I don't know about you, but to my mind second title is far more appealing.

The first one promises to tell you how to promote your band, but that's all. It describes what book does very effectively but it doesn't fire imagination. It sounds a lot like hard work without convincing you that your band will be famous if you read it.

The second title, however, promises exactly what you want. At end of day, you don't want to 'promote' your band, you just want to make your band 'famous'. In other words it promises BENEFITS that you're looking for.

Both titles could be used on exact same ebook but second one will be many times more successful than first because people don't buy features, they buy benefits. I'll say it again: People don't buy features, they buy benefits!

And that rule doesn't just apply to ebook titles - it applies to every single aspect of your marketing and promotion.