Negotiating, a key point of reference for any entrepreneur online and offline. In today's society negotiating successfully is a prerequisite to success for any business. Today we are going to cover what I believe to be 5 single most important aspects about preparing for negotiations.

1) Put yourself in shoes of other party.

Take time to investigate other parties point of view, this will help you to evaluate some of their objectives and may help to give you an advantage at negotiating table. Role playing is best way to gain an understanding of other parties position, objectives and interests. This will also give you a chance to see yourself way other party will perceive you and your proposals.

2) Preparation of assembly. Finding out about other party.

The key to successful negotiating is all in your prep work. You must take time to find out as much as you can about opposing party. Look closely into things like, how's business for them at this time? Are they struggling because of a new shop opening just across road thats taking their business? What is their reason for selling? These same tecniques discussed here today can help you to no end with business proposals like joint venture marketing online as an example.

You may have to play detective for many reasons. The first thing any detective looks for in an investigation is a motive. This rule also applies for effective art of negotiation. Although situations will always change depending on what area you work in but principles always stays same. Negotiating is a contact point where two parties meet, both wanting to fulfil their pre-determined objectives in their chosen area of interest.

Some probing questions one might ask in order to identify interests and objectives of other party.

a) What would I wish to obtain from this situation if I were in other parties shoes?

b) What would be some logical reasoning for wanting to obtain this?

c) What would be best tactic for me to proceed on to obtain these objectives?

d) When would best timimg be for me to setup negotiation?

e) In which manner would be most beneficial for me to attack these negotiations? There are 3 main sources of negotiation. Conflict/Competitive Negotiations, Co-operative Negotiations, Problem Solving Negotiations.

Preparation is everything. If you want to succeed in becoming a top negotiator, if you walk into a negotiating situation with no points of reference, no bottom line decided upon, no strategy in which to implement and present your plan, then you will get literally torn to pieces by an experienced negotiator. Find out what arguments they may put to you, and have rebuttals prepared in advance. Learn to improvise as surprise is name of game, it seldomly runs according to plan when you meet stiff competition.

3) Different techniques of negotiation.

a) Conflict/Competitive Negotiations.

Managers Who Tap Into PR’s Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed.

Or, if this doesn’t sound all that familiar, is money you spend on public relations pretty much dedicated to buying personnel mentions in newspaper and product plugs on radio talk shows?

Want to branch out a bit and get some core PR benefits?

Start with fundamental premise of public relations and make sure your PR effort sticks closely to that blueprint. Here, take a quick read: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

Then look at results that could come your way. Welcome bounces in show room visits; community leaders beginning to seek you out; prospects newly interested in doing business with you; capital givers or specifying sources beginning to look your way; fresh proposals for strategic alliances and joint ventures; membership applications on rise; customers starting to make repeat purchases; politicians and legislators beginning to view you as a key member of business, non- profit or association communities; and even employee retention rates moving up.

For openers, here are two suggestions for wringing every last benefit out of your public relations budget. List those outside audiences of yours who behave in ways that help or hinder you in achieving your objectives, then prioritize them by impact severity. Let’s work on number one target audience on that list.

Human nature being what it is, you probably haven’t spent much time or effort finding out what most members of that key outside audience think about your organization. You would, however, have these data if you had been regularly sampling target audience perceptions, insuring that these important numbers are handy when you really need them.

But assuming you don’t have budget to accommodate a professional survey team, you and your colleagues will have to monitor those perceptions yourselves. And that means meeting with members of that outside audience and interacting with them by asking questions like “Have you ever met anyone from our organization? Was it a satisfactory experience? How much do you know about our services or products?”