Why JV's Fail & 5 Steps To Ensure Your Joint Venture Succeeds by Raam AnandMost Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.
JV's are THE MOST preferred and fastest way to increase sales and cash flows.
It's no longer a secret!
Everyone knows a good JV is
master key to online success.
But... why many people are failing to use this master key? Why so many website owners are not able to make use of this powerful strategy?
Here are some reasons:-
1) Other marketers are NOT WAITING for your JV offer. Before sending your JV offer, make sure to address
question "What's in it for
JV Partner?". Unless you give a compelling reason, most partners are not looking forward to your offer. No, it won't work that way...like, you offer one of your products for free and your partner will gladly endorse it to her list. No, it won't.
It takes time to craft an irresistible offer. The offer should be beneficial to your potential partner and her customers/subscribers.
Take it from me... I told you it takes time... but it's definitely possible.
2) Many JV offers are passed onto
"recycle bin" with even being read (I told you... they are NOT waiting)
Some leading marketers get about 200 JV proposals every week! May be more. Most of these JV offers doesn't catch
attention of
busy marketer.
Some are lost due to SPAM email filters.
Solution?
Follow-up is
key. If you consistently follow-up, your chances of getting
attention of your potential JV partner is very high. Usually a second email will get
response.
A mixed-mode follow-up is sure to get higher success rates. An initial email followed by another email reminder and a phone call should normally get you going.
3) Another strong de-motivating factor is NOT sending personalized JV offers. If your proposal does not "speak" directly to your partner, it's chances of succeeding are very thin.