5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results

Written by Joanne L. Mason, www.moneymakingsalesletters.com

Hereís a surefire method to guarantee you achieverepparttar best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services asrepparttar 108169 answer to their problems.

When you offerrepparttar 108170 help that your target audience is looking for it wonít be hard to make sales. You can show that you really do understandrepparttar 108171 needs of your market by addressing these five specific questions right up front in your sales letter.

1. What's In It For Me?

This isrepparttar 108172 number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.

2. How Will My Life Become Better?

This is where you have to understandrepparttar 108173 emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.

3. What Will Happen If I Say No?

You have to give people a compelling reason to buy from you. A good way to do that is by reminding them what will happen if they donít purchase your product. What problems will continue to exist for them, how much money will they lose, how type of frustration will they continue to endure? Help your prospects to see that they really canít afford to say no because your product truly isrepparttar 108174 solution to their problems.

Killer Sales Copy Formula

Written by Al Martinovic

A good formula when writing sales copy be it for your website, an email to potential customers or prospects, placing an ad etc. is by using 3 simple steps.

Step 1 - Create a problem

What is your customers or prospects biggest concern or problem? Define what it is and write about it. Everybody has some kind of problem whether big or small that interests them in your product or service.

Step 2 - Agitate Them

Makerepparttar problem larger than life. Tap into their emotions. Pour salt on their wounds. You have to make them feel so angry that they are pacingrepparttar 108168 room thinking "this has got to stop" or "I have to do something about this."

Step 3 - Offer a Solution

Now that you got them where you want them, offer them a solution to their problem, which is your product or service, and listrepparttar 108169 features associated with it as well.

This formula can be applied to almost every product or service imagineable.

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