When you offer help that your target audience is looking for it won’t be hard to make sales. You can show that you really do understand needs of your market by addressing these five specific questions right up front in your sales letter.

1. What's In It For Me?

This is number one rule of salesmanship. People buy products for one reason only...what they will receive out of it. You must instantly tell any prospect exactly what they will get out of your product. Your best opportunity to do this is in your headline. Make a bold statement right up front and capture your target audience immediately.

2. How Will My Life Become Better?

This is where you have to understand emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly.

3. What Will Happen If I Say No?

Step 1 - Create a problem

What is your customers or prospects biggest concern or problem? Define what it is and write about it. Everybody has some kind of problem whether big or small that interests them in your product or service.

Step 2 - Agitate Them

Make problem larger than life. Tap into their emotions. Pour salt on their wounds. You have to make them feel so angry that they are pacing room thinking "this has got to stop" or "I have to do something about this."

Step 3 - Offer a Solution

Now that you got them where you want them, offer them a solution to their problem, which is your product or service, and list features associated with it as well.