Having your website rank well in major search engines is crucial to a successful Internet business. However, information on doing so, which abounds on Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all data and simply quit and move on to other areas of promotion. By following handful of steps presented in this article you will be well on your way to solid rankings.

Primer

Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, “coffee cups” would be likely choice for theme. However, if theme is too general then you should work to compact it as there will be far too many results in search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of various possible themes would then be “American coffee cups” and “patriotic coffee cups”. To determine if a theme might be too broad, search for theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.

Step One: The title of your webpage means a lot.

A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to main theme of webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.

• Bad Title: Welcome to Joe’s!
• Better Title: Joe’s red coffee cups.
• Best Title: Red coffee cups.

Notice how we trimmed title down to simply main theme. In bad example, title does nothing to describe products offered on webpage and therefore will end up hurting search engine rankings for this webpage.

Step Two: Use <H1> tag.

On top of your webpage put main theme in a <H1> tag. This will help establish what webpage is about and Google will take data enclosed in <H1> tag more seriously which helps boost overall theme in its ranking algorithm. This should be at very top of webpage if possible and include only main theme. Using our title example above, you would insert following on top of webpage: <H1>Red coffee cups</H1>

Step Three: Utilize written word properly.

The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in flow of writing and not just thrown on webpage somewhere a few times. After massaging your keyword phrase into copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from one above:

• Bold One Instance: My name is Joe and I sell red coffee cups.
• Italicize One Instance: Our red coffee cups ship directly to your front door.
• Underline One Instance: Order today and receive free shipping on all red coffee cups!

More than 600 million queries made to major search engine like Google, Yahoo, Exactseek, Hotbot and Msn every month. Imagine if you can get only 1% from that amount, there will be millions of targeted visitors to your site. Having this amount of visitors every months, you will earn more than $3000 with an ads CTR of 1.1% and CPC of $0.05. The CTR is an estimated rate, it may vary from 0.1% to 3% depending on advertising placement, banner design and relevancy.

By optimizing your site, you will have a several advantages :

Lower cost in advertising - You don't need to spend substantial amount of money to find high PR site to advertise. Your good placement on search engine result page solely will drive more traffic than your advertising does. Targeted visitor - Since search engine shows only relevant site to match user queries, your visitors that referred from is whom you looking for.

How can i get a good placement on search engine ? Maybe this is what you are asking right now. Doing a seo job is never been easy. It needs practice and researching. But I will show you a few good steps in doing it without breaking search engine guidelines.