5 Simple Steps to Great Search Engine Rankings

Written by Jason A. Martin

Having your website rank well inrepparttar major search engines is crucial to a successful Internet business. However,repparttar 128073 information on doing so, which abounds onrepparttar 128074 Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by allrepparttar 128075 data and simply quit and move on to other areas of promotion. By followingrepparttar 128076 handful of steps presented in this article you will be well on your way to solid rankings.


Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based onrepparttar 128077 most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, “coffee cups” would berepparttar 128078 likely choice forrepparttar 128079 theme. However, ifrepparttar 128080 theme is too general then you should work to compact it as there will be far too many results inrepparttar 128081 search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two ofrepparttar 128082 various possible themes would then be “American coffee cups” and “patriotic coffee cups”. To determine if a theme might be too broad, search forrepparttar 128083 theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.

Step One: The title of your webpage means a lot.

A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly torepparttar 128084 main theme ofrepparttar 128085 webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.

  • Bad Title: Welcome to Joe’s!
  • Better Title: Joe’s red coffee cups.
  • Best Title: Red coffee cups.

Notice how we trimmedrepparttar 128086 title down to simplyrepparttar 128087 main theme. Inrepparttar 128088 bad example,repparttar 128089 title does nothing to describerepparttar 128090 products offered onrepparttar 128091 webpage and therefore will end up hurtingrepparttar 128092 search engine rankings for this webpage.

Step Two: Userepparttar 128093 <H1> tag.

Onrepparttar 128094 top of your webpage putrepparttar 128095 main theme in a <H1> tag. This will help establish whatrepparttar 128096 webpage is about and Google will takerepparttar 128097 data enclosed inrepparttar 128098 <H1> tag more seriously which helps boostrepparttar 128099 overall theme in its ranking algorithm. This should be atrepparttar 128100 very top ofrepparttar 128101 webpage if possible and include onlyrepparttar 128102 main theme. Using our title example above, you would insertrepparttar 128103 following on top ofrepparttar 128104 webpage: <H1>Red coffee cups</H1>

Step Three: Utilizerepparttar 128105 written word properly.

The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural inrepparttar 128106 flow of writing and not just thrown onrepparttar 128107 webpage somewhere a few times. After massaging your keyword phrase intorepparttar 128108 copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example fromrepparttar 128109 one above:

  • Bold One Instance: My name is Joe and I sell red coffee cups.
  • Italicize One Instance: Our red coffee cups ship directly to your front door.
  • Underline One Instance: Order today and receive free shipping on all red coffee cups!

How to optimize your site without breaking search engine guideline

Written by David Ausman

Having a nice design and an interesting content are not enough to make sale. Who is going to visit your site? Are you willing to spend thousands of dollars every month just to advertise ?

More than 600 million queries made to major search engine like Google, Yahoo, Exactseek, Hotbot and Msn every month. Imagine if you can get only 1% from that amount, there will be millions of targeted visitors to your site. Having this amount of visitors every months, you will earn more than $3000 with an ads CTR of 1.1% and CPC of $0.05. The CTR is an estimated rate, it may vary from 0.1% to 3% depending on advertising placement, banner design and relevancy.

By optimizing your site, you will have a several advantages :

Lower cost in advertising - You don't need to spend substantial amount of money to find high PR site to advertise. Your good placement on search engine result page solely will drive more traffic than your advertising does. Targeted visitor - Since search engine shows only relevant site to match user queries, your visitors that referred from is whom you looking for.

How can i get a good placement on search engine ? Maybe this is what you are asking right now. Doing a seo job is never been easy. It needs practice and researching. But I will show you a few good steps in doing it without breaking search engine guidelines.

HTML coding - Make sure you make no mistake in HTML. And also your coding should be neat. Include a descriptive words for "ALT" tag. Domain name - When choosing a domain name, try to find those name that include your keyword. This will help to rank better in search engine result page. [keyword1+keyword2] = [key phrase] Title - Make sure your page title is descriptive. Include your keywords as well. Use 1 or 2 "-" to separate keywords on your title. Robots - Use robot text to allow and disallow search engine to crawl some private pages. Robot source Keywords - Chooserepparttar right 2 - 3 keywords for your site. Always start with a low traffic and then add more if only you have success withrepparttar 128072 previous one. Use this resource to check your keywords: Overture keywords inventory Keyword density - Keyword density is a measurement that indicates how many times your keyword shows up within that page. It should range from 5% to 20%, more than that will be regarded as spam. Anchor text - When you buy a text ads, make sure your title contain your main targeted keywords that you choose. For example; If you are running a gaming site, you would certainly have to give anchor text like "Car racing gaming site" or "Online gaming", but you shouldn't give something like "Click here". Whenrepparttar 128073 search engine crawlrepparttar 128074 anchor text > "click here", they treatrepparttar 128075 content of that site contain inrepparttar 128076 anchor text is about "click here" instead of gaming site.

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