You might have an attractive web site with great products, but your site will sit untouched in cyberspace without one key factor.
Traffic to your website is what you turn into sales, so check out following promotional strategies and start sending visitors to your site in droves.
Strategy # 1 - Publish your own newsletter
Publishing your own newsletter is one of greatest ways to keep in touch with your visitors. The basic idea is that once you have taken time and/or money to direct a person to your website, you want to get their name and email address so that you can keep in contact with them.
In my newsletter, RLB Marketing Essentials Newsletter, I send out an informative, valuable article twice a month. That is what subscriber gets out of deal. In return I have part of newsletter to recommend products or place advertisements.
More on newsletter publishing at: www.redlionbooks.com/1emailmark/nwsltrpublish21.htm
Strategy # 2 - Write articles
Most people browse Internet for information first, and to shop second. Writing articles can satisfy their need for information and help you out in two ways.
First, putting articles full of information on your website is great content for your website. It gives a reason for people to come to your website and also builds a relationship with your visitors.
Second, you can get traffic from other sites by letting them use your articles. Let anyone use your article on their site, in return they have to place a resource box at end that directs readers to your website.
More on writing articles at: www.redlionbooks.com/1promo/promoarticles51.htm
Strategy # 3 - TrafficSwarm
This idea is great because it really does bring in some targeted traffic. It's also free, easy to setup, and requires little work after words.
More on TrafficSwarm at: www.redlionbooks.com/zlinks rafficswarm.htm
Strategy # 4 - Offer a GREAT affiliate program
An affiliate program is like having your own sales force working for you. Affiliate programs have become a big trend on web lately, but good affiliate programs are still few and far between. If you have your own product, don't just start an affiliate program, start a good one.
You should recognize that an affiliate that sends you a sale is your partner. Without them, you probably would have never received that sale, so treat them right. Offer a high percentage of sale to affiliates (around 20%-30%) if you can, or some type of monthly commission if it suits your product. Paying your affiliates well will pay off in long run.
More on starting an affiliate program at: www.redlionbooks.com/1affiliatemark/startyourown01htm
Strategy # 5 - Search engines
Search engines and directories are a great way to get free traffic, but you have to get a decent ranking to really see benefits.
I believe that getting a great ranking in search engines starts with way your web site is made. First, all of your pages should be properly meta-tagged. Although not a magic solution, meta tags will help your ranking if done properly. See this in-depth meta tag guide at searchenginewatch.com: