The average conversion ratio of most sales letters is a pitiful 1% -- or worse. Thankfully, there are dozens of little nuances that can instantly boost amount of prospects you convert to buyers. Conversely, there are just as many that can make that ratio take an *immediate* nose dive.
Are YOU committing any of these five response-busting bloopers?
BLOOPER #1: "This offer expires in 1.2 minutes!"
Yeah -- right. And I'm Daffy Duck.
FACT: Time-sensitive offers can and DO increase response.
FACT: Hundreds of visitors won't know difference between fake, limited-time-offer hokey, and real deal.
FACT: You might be isolating several hundred MORE would-be customers with your dishonest "time-sensitive offer."
FACT: The smart ones will know truth anyway.
Whoops -- I just released your "little secret!" Not to worry. See end of this tip for a quick fix.
This little coding trick doesn't bother ME personally, as I'll still buy product if offer is good. But, some people simply *will not buy* if they see same "limited-time offer" on your page for a week. It's true! But, you can offer limited time offers WITHOUT being dishonest to your visitors.
Want to know how? e-Mail me and ask, at: < mailto:FIX@ReadySetPROFIT.com >
If you *ask me*, I'll send you an idea that I haven't seen ANYONE else use as of yet. Don't worry, I'm not disguising a product of mine as "idea," and you won't be added to any pesky follow-up list. I'm simply reserving details for few *motivated* marketers actually reading this article, because this idea won't be quite as effective if everyone knows how it works.
BLOOPER #2: "Use that bold; just don't abuse it."
The most important thing to keep in mind when bolding your sales page text is to bold THE RIGHT WORDS. Not only are too many bold words hard to read, but they defeat purpose of bolding -- to stress an *important* point.
Visualize words in all caps in sentence below as bold words in a sales letter:
"LEARN a simple, easy-to-apply, 3-step formula for steadily increasing your WEBSITE profits each and every MONTH."
Now ... wasn't that goofy?
BLOOPER #3: "Am I supposed to READ this thing or dissect it?"
Imagine trouble you have reading an e-mail that fills your entire screen with one massive paragraph. Now, magnify that feeling 500 times over. Congratulations! You've just experienced amount of frustration Web surfers feel when they're expected to read a 10-screen sales message composed of only 3 paragraphs.