Are YOU committing any of these five response-busting bloopers?

BLOOPER #1: "This offer expires in 1.2 minutes!"

Yeah -- right. And I'm Daffy Duck.

FACT: Time-sensitive offers can and DO increase response.

FACT: Hundreds of visitors won't know difference between fake, limited-time-offer hokey, and real deal.

FACT: You might be isolating several hundred MORE would-be customers with your dishonest "time-sensitive offer."

FACT: The smart ones will know truth anyway.

All I need to do to find out if an offer REALLY "expires today!" is take a quick peek at page's HTML code. If I see a jumble of JavaScript coding where today's date is supposed to be, I know I've got days, weeks, or even forever to get that "limited-time offer."

Whoops -- I just released your "little secret!" Not to worry. See end of this tip for a quick fix.

This little coding trick doesn't bother ME personally, as I'll still buy product if offer is good. But, some people simply *will not buy* if they see same "limited-time offer" on your page for a week. It's true! But, you can offer limited time offers WITHOUT being dishonest to your visitors.

Want to know how? e-Mail me and ask, at: < mailto:FIX@ReadySetPROFIT.com >

If you *ask me*, I'll send you an idea that I haven't seen ANYONE else use as of yet. Don't worry, I'm not disguising a product of mine as "idea," and you won't be added to any pesky follow-up list. I'm simply reserving details for few *motivated* marketers actually reading this article, because this idea won't be quite as effective if everyone knows how it works.

BLOOPER #2: "Use that bold; just don't abuse it."

The most important thing to keep in mind when bolding your sales page text is to bold THE RIGHT WORDS. Not only are too many bold words hard to read, but they defeat purpose of bolding -- to stress an *important* point.

Visualize words in all caps in sentence below as bold words in a sales letter:

"LEARN a simple, easy-to-apply, 3-step formula for steadily increasing your WEBSITE profits each and every MONTH."

Now ... wasn't that goofy?

BLOOPER #3: "Am I supposed to READ this thing or dissect it?"

What makes one person's "word" believable? Remember that saying, "A person's only as good as his word"? My Dad always said that when I was growing up, and my husband says it to our two sons.

I grew up on a dairy farm in Midwestern United States. Often in evening when my Dad and brothers were done with "after-supper" chores, salesmen would often come. My Dad invariably knew them by their first name. They were selling everything from soybean and corn seed to grain bins to hail insurance and more. You can imagine.

I was little then, and I remember them sitting at kitchen table. It was summertime, so I could stay up later. June bugs were bouncing off outside of screens, and sometimes there was distant heat lightning in horizon.

I liked listening to them talk on those evenings - sort of reassuring in a sense. I could feel they trusted each other. The words flowed freely - there was no pretension. Just two people sitting across table from each other - one a seller, one a buyer.

There would be much interaction, lots of body language: an eyebrow raised, a gentle pounding of palm of a hand on table to emphasize a point, or maybe rubbing an ear when trying to put a thought into words as a question, lips slightly askew; chuckle thrown in here and there, and even a loud guffaw erupted occasionally. If you didn't know differently, you'd have thought they were "old friends."

When it broke up, salesman was happy with a sale, and my Dad was happy knowing he would soon have product he needed for his business. They'd shake hands, and that was that. Everyone was happy.