5 Sales Letter Blunders That LOSE the Sale

Written by Harmony Major

The average conversion ratio of most sales letters is a pitiful 1% -- or worse. Thankfully, there are dozens of little nuances that can instantly boostrepparttar amount of prospects you convert to buyers. Conversely, there are just as many that can make that ratio take an *immediate* nose dive.

Are YOU committing any of these five response-busting bloopers?

BLOOPER #1: "This offer expires in 1.2 minutes!"

Yeah -- right. And I'm Daffy Duck.

FACT: Time-sensitive offers can and DO increase response.

FACT: Hundreds of visitors won't knowrepparttar 127461 difference between fake, limited-time-offer hokey, andrepparttar 127462 real deal.

FACT: You might be isolating several hundred MORE would-be customers with your dishonest "time-sensitive offer."

FACT: The smart ones will knowrepparttar 127463 truth anyway.

All I need to do to find out if an offer REALLY "expires today!" is take a quick peek atrepparttar 127464 page's HTML code. If I see a jumble of JavaScript coding where today's date is supposed to be, I know I've got days, weeks, or even forever to get that "limited-time offer."

Whoops -- I just released your "little secret!" Not to worry. Seerepparttar 127465 end of this tip for a quick fix.

This little coding trick doesn't bother ME personally, as I'll still buyrepparttar 127466 product ifrepparttar 127467 offer is good. But, some people simply *will not buy* if they seerepparttar 127468 same "limited-time offer" on your page for a week. It's true! But, you can offer limited time offers WITHOUT being dishonest to your visitors.

Want to know how? e-Mail me and ask, at: < mailto:FIX@ReadySetPROFIT.com >

If you *ask me*, I'll send you an idea that I haven't seen ANYONE else use as of yet. Don't worry, I'm not disguising a product of mine asrepparttar 127469 "idea," and you won't be added to any pesky follow-up list. I'm simply reservingrepparttar 127470 details forrepparttar 127471 few *motivated* marketers actually reading this article, because this idea won't be quite as effective if everyone knows how it works.

BLOOPER #2: "Use that bold; just don't abuse it."

The most important thing to keep in mind when bolding your sales page text is to bold THE RIGHT WORDS. Not only are too many bold words hard to read, but they defeatrepparttar 127472 purpose ofrepparttar 127473 bolding -- to stress an *important* point.

Visualizerepparttar 127474 words in all caps inrepparttar 127475 sentence below asrepparttar 127476 bold words in a sales letter:

"LEARN a simple, easy-to-apply, 3-step formula for steadily increasing your WEBSITE profits each and every MONTH."

Now ... wasn't that goofy?

BLOOPER #3: "Am I supposed to READ this thing or dissect it?"

Imaginerepparttar 127477 trouble you have reading an e-mail that fills your entire screen with one massive paragraph. Now, magnify that feeling 500 times over. Congratulations! You've just experiencedrepparttar 127478 amount of frustration Web surfers feel when they're expected to read a 10-screen sales message composed of only 3 paragraphs.

Anybody Wanna Buy From "Ol' Shifty Eyes"?

Written by Mary Holzrichter

What makes you trust one person yet not another? I mean "really". Here's how I, a Newbie, see it.

What makes one person's "word" believable? Remember that saying, "A person's only as good as his word"? My Dad always said that when I was growing up, and my husband says it to our two sons.

I grew up on a dairy farm inrepparttar Midwestern United States. Often inrepparttar 127460 evening when my Dad and brothers were done withrepparttar 127461 "after-supper" chores, salesmen would often come. My Dad invariably knew them by their first name. They were selling everything from soybean and corn seed to grain bins to hail insurance and more. You can imagine.

I was little then, and I remember them sitting atrepparttar 127462 kitchen table. It was summertime, so I could stay up later. June bugs were bouncing offrepparttar 127463 outside ofrepparttar 127464 screens, and sometimes there was distant heat lightning inrepparttar 127465 horizon.

I liked listening to them talk on those evenings - sort of reassuring in a sense. I could feel they trusted each other. The words flowed freely - there was no pretension. Just two people sitting acrossrepparttar 127466 table from each other - one a seller, one a buyer.

There would be much interaction, lots of body language: an eyebrow raised, a gentle pounding ofrepparttar 127467 palm of a hand onrepparttar 127468 table to emphasize a point, or maybe rubbing an ear when trying to put a thought into words as a question, lips slightly askew; chuckle thrown in here and there, and even a loud guffaw erupted occasionally. If you didn't know differently, you'd have thought they were "old friends."

When it broke up,repparttar 127469 salesman was happy with a sale, and my Dad was happy knowing he would soon haverepparttar 127470 product he needed for his business. They'd shake hands, and that was that. Everyone was happy.

So, NOW, on torepparttar 127471 internet.....

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