5 Rules of Forwarding E-mails

Written by Judith Kallos


Forwarding of e-mails is one ofrepparttar topics I get contacted aboutrepparttar 135197 most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a "nice way" of telling someone they care about, relative, friend or associate to not forward attachments, chain e-mails, political commentary orrepparttar 135198 jokes that are so prevalent online.

Netizens are afraid to ask others to stop and those who are asked to stop, no matter how nicely, get offended and feel as though their thoughtfulness is not appreciated. But let's think about this a moment. How really thoughtful is it to clickrepparttar 135199 forward arrow, then a bunch of e-mail addresses and hit send? Well, your brain had to "think" about those steps but does that makerepparttar 135200 effort truly "thoughtful." I don't think so...

Here arerepparttar 135201 5 Rules of Forwarding E-mails that those who are being truly thoughtful follow. If everyone followed them allrepparttar 135202 problems associated with forwarded e-mails could be avoided. Sticking to these guidelines will assist both those thinking they are thoughtful and those who don't want to appear otherwise:

1. Don't forward anything without editing out allrepparttar 135203 forwarding >>>>, e-mail addresses, headers and commentary from allrepparttar 135204 other forwarders. Don't make folks look amongst allrepparttar 135205 gobbly-gook to see what it is you thought was worth forwarding. If you must forward, only forwardrepparttar 135206 actual "guts" or content ofrepparttar 135207 e-mail that you are ofrepparttar 135208 opinion is valuable.

2. If you cannot takerepparttar 135209 time to write a personal comment atrepparttar 135210 top of your forwarded e-mail torepparttar 135211 person you are sending to - then you shouldn't forward it at all.

3. Think carefully about if what you are forwarding will be of value (accurate information), appreciated (somethingrepparttar 135212 recipient needs) or humorous (do they haverepparttar 135213 same sense of humor as you do) torepparttar 135214 person onrepparttar 135215 other side. Or do you just think it is worthy? If you cannot think of whyrepparttar 135216 person you are forwarding to would like to receiverepparttar 135217 e-mail - then don't forward it.

Make Your E-Mail Signature File WORK for You!

Written by Alexandria Brown


You're probably familiar with e-mail signature (or "sig") files they'rerepparttar few lines of contact information that many of us put atrepparttar 109719 bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files evenrepparttar 109720 newer versions of AOL.

I've heard some people who don't use sig files defend their position by saying, "All my clients know my info I don't need to remind them with every e-mail." Stop! You're missing a perfect opportunity to promote your business, as well as do your clients and prospects a favor.

When you think about how many e-mails you actually send a day, it's probably more than you realized! Some people send over 100 a day. That's a lot of mail and a lot of chances to slip in your own subtle marketing messages.

**Sig Files Put You at Their Fingertips** People love it when you make information easy to find. Sure, your clients have your phone number somewhere, but they'll really appreciate it when they can grab your number right from an e-mail they're looking at.

In fact, e-mail is such a part of our lives now,that if someone needs your phone number quickly, she may be more likely to grab it off your latest e-mail than to dig up your business card. (Don't underestimate this occurrence there are many disorganized people in repparttar 109721 world!)

Also, if people want to put your info into their contact management software (Outlook, ACT, Palm, etc.), they can simply copy and paste it right from your sig file.

**Good Sig Files Tell Strangers What You Do** When you e-mail people who aren't familiar with your business, your sig file can act as a subtle sales pitch. As a co-chair for NY Women in Communications Inc. (WICI), I book speakers for our monthly cocktail events. I conduct most of this work via e-mail. Now, these people only know me as a representative of WICI; they have no idea what I do for a living. But one woman, after spotting my sig file, promptly wanted to learn more about my services. This prospect would never have learned what I do unless it was clear in my sig file!

**Sig Files Are Ready to Travel** E-mails are forwarded allrepparttar 109722 time. You never know where yours may end up, and one ofrepparttar 109723 recipients may be very interested in your service or product. I learned this when I got a call from a prospect in Israel. A colleague of hers here inrepparttar 109724 U.S. had forwarded him an interesting issue of my e-newsletter. He learned about my services and got my phone number fromrepparttar 109725 sig file atrepparttar 109726 bottom.

**Sig Files Are a Great Promotional Tool** Now, let's move beyondrepparttar 109727 obvious stuff. Think of your sig file as a little messenger who speaks to everyone you send an e-mail to. What do you want him to say? Do you have great news? A new product or service? A free newsletter or report? Let us know via your sig file!

--Your Sig File Checklist-- Here are several items to consider putting into your sig file. CAUTION: Do not attempt to insert them all! Choose what's most important for you and your business. - your name and title - your company name - your company tagline, or a short phrase that describes what your company does - your address - your phone, cell phone, and/or pager numbers - your fax number - your e-mail address (sometimes people can't get it directly or quickly from your actual e-mail) - your Web URL (be sure to includerepparttar 109728 "http://" prefix to ensure it will translate as a hyperlink on most e-mail programs)

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