Chances are, it could be one or more of self-defeating reasons that we commonly hear from those who contact us seeking advice. Several of those reasons are addressed here. We intend to debunk validity of each and every one.

Reason #1 - I Can't.

Can't isn't even a word! It's a contraction of words can not. Those are two most self-defeating words in English language, or any other language that they may be translated to.

Think of it this way. In first stages of all our lives, we really could NOT do much of anything. Mother or Dad, or someone else, had to do everything for us. But all of us, as we grew, LEARNED to DO things for ourselves.

Our human ability to learn is what sets us apart from beasts of field and forest. Take advantage of that miraculous gift. After all, do you think that world's most successful people were born knowing everything they know today? Of course not!

Reason #2 - I Don't Have a Good Idea For an eProduct.

As Internet itself is in a constant state of flux and metamorphosis, so do new problems and new needs arise constantly. Therein lies a hotbed of potential for new solutions and new information to be disseminated.

Consider your own needs and problems as an Internet user. Believe it or not, there are untold numbers of other people worldwide who are experiencing same situations. I behooves you to do some research, find solutions to your own problems, and then help others to fulfill those needs.

Now, think about what specialized knowledge you already have. Practically everyone has experience and insight that others will happily pay for. Natural human curiosity motivates us all to want to know what others know, and range of topics is limitless. What you know IS worth money to many other people.

Reason #3 - I'm Not a Good Writer.

Have you ever written a letter to a friend? Do you communicate with others through email? Then you CAN write. Whether or not you think you are 'good' is not an issue here. After all, we're talking about creating an information product, not winning a Pulitzer Prize.

Watch out - if you do, you're showing your "Internet Age!"

I am, of course, referring to now infamous "Cookie Cutter" marketing program which was all over internet when I first began exploring online business world (circa mid-1999).

If you have no idea what I'm referring to, then you can consider yourself a relative newbie to internet. I bring up Cookie Cutter as an example of how things can change so dramatically online in such a relatively short period of time.

No kidding - if you were at all involved in business opportunity area of internet at that time, you will definitely remember those "cc-pages" - they were EVERYWHERE!

What I remember most vividly about Cookie Cutter was ubiquitous ad headline that invariably heralded an invitation to investigate this program.

"THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox... EVERYDAY!"

It was followed by an ad that almost always read exactly same way -

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This little cookie cutter spits out $20 checks...

It's a 3-part automated system, consisting of a KILLER classified ad, a powerful one page sales letter delivered by autoresponder, and a QUALITY product, delivered to your customer by company.

You can set up today...and actually be getting checks mailed to you tomorrow.