5 Reasons Why Headlines Are Crucial To Your Website’s Success

Written by Robert Boduch

5 Reasons Why Headlines Are Crucial To Your Website’s Success

Copyright © 2002 by Robert D. Boduch

Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your copy, than your marketing effort is a total waste of energy and resources.

Nothing is more important to getting your message noticed than your headlines. If you’re not allocating a sizable percentage of your time and creative effort torepparttar headline used on each page of your website, you could be losing out on a large chunk of business.

Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks.

Following are five good reasons why your site headlines deserve greater emphasis and attention.

1) Headlines Are Natural Attention Getters. Most online prospects quickly skim web copy looking for a reason to stay or a reason to go. No one readsrepparttar 108184 body copy of a page without first being pulled in by a strong lead, delivered by a compelling headline or sub-heading.

Headlines arerepparttar 108185 first things your visitors see. They jump right out visually and command attention by being set distinctly aboverepparttar 108186 rest ofrepparttar 108187 text. Oftenrepparttar 108188 typeface, size, and style used for headlines contrasts with that used inrepparttar 108189 body copy. This proven approach naturally attracts eyeballs, virtually forcing interested prospects to grasprepparttar 108190 key message and to read on due to its magnetic appeal.

According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general,repparttar 108191 observation is certainly applicable to websites as well.

With 5 timesrepparttar 108192 readership, headlines haverepparttar 108193 power and capability to make any message much more successful.

2) Site Headlines Serve As Valuable Guides To Busy People. Headlines reveal key details. They tip off readers as to what follows. A strong headline provides clear signals to help readers decide whether they should stick around forrepparttar 108194 full message, or dash off to something else – something better suited to their own special needs and interests.

As a summary ofrepparttar 108195 entire piece, headlines either help sustain continued interest and readership, or they repel it. Without a headline,repparttar 108196 reader is forced to wade through a portion ofrepparttar 108197 text to understandrepparttar 108198 meaning and relevance. Forcing readers to do this is to risk losing them altogether. It’s sales suicide. In effect, having no headline will cost you at least 80% of your potential audience.

Does Your Web Site Beat The Clock?

Written by Paula Morrow

Tick, tick, tick. That'srepparttar sound of those all important 10 seconds slipping away -repparttar 108183 average amount of time a visitor remains at a web site before clicking on.

That is, unless you give them a reason to stay.

Take a good hard look at your web site - is it optimized in your favor? What does a visitor first see when they arrive? Doesrepparttar 108184 headline make them screech to a halt? Does your sales letter's first paragraph hook them in? Tick, tick, tick.... remember, 10 seconds is all you have.

If your conversion rate is telling a dismal tale, it's time to make some changes. And, as unglamorous as it may be, it all comes down to your sales letter. If your sales are nonexistent, now'srepparttar 108185 time to act. Fast. Before your business becomes one ofrepparttar 108186 95% that fail.

Here'srepparttar 108187 infamous 'Top 10' checklist - does your sales letter dorepparttar 108188 following?

1) Does it engagerepparttar 108189 reader on a personal level? Write like you're talking to your best friend, your grandmother, whomever your target market is. If it's not personal, it's useless.

Userepparttar 108190 words 'you' and 'your' whenever possible - try to forgorepparttar 108191 words 'I' and 'me.' After all, it's not about you -- it's about them.

2) Try to incorporate your target market into your headline. If you're going after car enthusiasts, say 'Car Enthusiasts Usually Disagree... Except On This One Thing.' If you're going after dog lovers, it would be 'Dog Lovers Usually Disagree...Except On This One Thing.'

Do everything possible to make your reader identify withrepparttar 108192 subject matter, to hook them into reading more.

3) Always userepparttar 108193 KISS principle when writing (Keep It Simple Stupid). Don't get lost in your own words - this is notrepparttar 108194 time to impress with your astonishing vocabulary - write forrepparttar 108195 common man/woman. Don't bore them into clicking away.

4) Do you use stories to illustrate your point? Ever notice how CEO's and politicians always use stories in their speeches? They're communicating through mental pictures, to get their ideas across in another way. Everyone has a different frame of reference - try using a personal story to produce that 'yes! they're talking about me!' reaction.

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