5 Reasons People Like Technology White Papers

Written by Christine Taylor


5 Reasons People Like Technology White Papers by Christine Taylor, President of Keyword Writing

A good white paper is a paper that makes you look good.

You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get. Here’s why:

Reason #1. Many people would rather die than talk to a sales representative right offrepparttar bat, but they will read a white paper. When people start researching a product, they are not prepared to talk to a salesperson. They have no idea ifrepparttar 129018 product is for them, or if they even needrepparttar 129019 technology at all. They’ll also be resistant to new and innovative technologies. Well-written, benefit-laden white papers will qualify your product torepparttar 129020 reader, and qualifyrepparttar 129021 reader to you atrepparttar 129022 next stage inrepparttar 129023 sales cycle.

Reason #2. White papers build a bridge betweenrepparttar 129024 prospect and your organization’s salespeople. Whenrepparttar 129025 salesperson does call, it’s not out ofrepparttar 129026 blue. If a user has downloaded a white paper, there is an established connection between user interest and your company. The call can even be welcome ifrepparttar 129027 customer has more questions and is interested in moving forward.

Reason #3. White papers are simple to host onrepparttar 129028 Web, where people can easily download and read them. In addition to your own company Website, there are numerous sites that host white papers and make it easy for prospects to downloadrepparttar 129029 paper. Many companies take this opportunity to capture reader information, including ifrepparttar 129030 reader wants to be contacted. If they do request contact, for heaven’s sake contact them! They are coming highly qualified.

Reason #4. You’re not just reaching prospective customers with white papers, you’re also reaching journalists. Or you should be. This is why you should always include a solid technical section in a white paper: journalists doesn’t want to download a white paper and find a brochure, it makes them cranky. But if you deliver a valuable white paper,repparttar 129031 journalist is far more likely to speak well of you and your product. (This, of course, isrepparttar 129032 essence of media relations.)

Lighten up, just a little

Written by Lisa Hood


Humor has a place in every day life. It is a part of our conversations, our entertainment, even our personalities. Humor is used to lightenrepparttar mood, relate to others, to deal with stress and pain. It is in our workplace, our home and it should be in our books.

A sign posted at a beauty shop: “All work done while you wait.”

A sign posted at a meeting: “For Restrooms: Use Stairs.”

A bumper sticker: “Adults are just kids who owe money.”

Another bumper sticker: “Ambivalent? Well, yes and no.”

Should be my bumper sticker: “There is absolutely no excuse forrepparttar 129017 way I'm about to drive.”

It can be difficult to predictrepparttar 129018 effect of humor in your writing will have on your reader. Sarcasm may be misinterpreted, sexists, racists or crude remarks may be offensive. You should use caution and good sense; however, humor does have a place in your writing.

Medical research indicates that laughter really is medicinal: increasingrepparttar 129019 immune system’s activity, increasing antibody immunoglobulin A, which protectsrepparttar 129020 upper-respiratory tract and decreasing stress hormones. Humor reduces blood pressure andrepparttar 129021 heart rate. Positive humor also offers interpersonal benefits. Humor makes you and your characters likeable.

When should humor be used? Whenever, and wherever stress is prevalent. Think about police officers, medical workers, emergency personnel and you may think there is little opportunity to introduce humor. However, individuals in these professions need humor to cope.

According to Richard Jacobson, a news anchor with a Los Angeles radio station, “As a journalist, you encounterrepparttar 129022 rough edges of society much like firefighters, policemen and physicians. A certain amount of humor allows you to keep your emotional equilibrium.” He often ends his newscasts with stupid criminal behavior.

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