Many webmasters simply don't understand how to request a link exchange in way that is not titled or viewed as "spam". In this article I will list five reasons why no one is trading links with your web site.
1) Robots - No webmaster that has worked hard on his (her or their) web site wants a robot coming around asking for a link exchange. In fact many consider this as spam and they are often offended by this.
2) Watch what you say! - When emailing web site owner you should never make mean comments or sound cold, like a robot. Make it more personal and that you are real a person and not an automated system.
3) Make it clear! - When contacting webmaster you should be clear and to point. Only tell them what they need to know and forget rest. If they need to know something they will ask. Tell them where their link will be listed at and suggest where you would like your link to be placed at.