One of clichéd mantras of Internet marketing world is, "Content is king." Content is very important to any website, but I think that a more important focus should be on original content.
Recently I was browsing through a few marketing related sites and I noticed a trend. I noticed that many sites contain same rehashed material. Much of this rehashed material is essential for beginning business ventures to succeed, but there also needs to be a stronger focus on creating original ideas.
Let's face it, in order to stand out, you often have to be original and creative. A great new idea is worth a hundred used up thoughts. You can't sit stagnate, especially in fast changing world of Internet. You have to change with pace, or be left behind, but why should you stop there? Why not lead next revolution. I'm making it a point to take some time each day for thinking and creating. Its not easy to do, but if you want to really stand out, then take some time to really look for a novel idea.
Here are a few tips on finding an original idea.
1. Identify a problem - If you can find a way to fix a problem you've come up with a great idea. People obviously don't like problems of any kind. Fixing a common problem will benefit many people, and therefore have a great potential to benefit you.
2. Do twist - Finding a truly original idea is very difficult, but that isn't exactly what you need. Putting a twist on an old idea is one of best methods of creative thinking. A great example of turning an old idea into a refreshingly new concept is top marketer, Mark Aesop's TrafficSwarm. He basically took old pop up window and created an entire traffic generation system. Keep your eyes open.