5 New Internet Marketing Opportunities Through RSS

Written by Rok Hrastnik

Copyright 2005 Rok Hrastnik

When it comes to new internet marketing opportunities for your business, RSS just might berepparttar answer you were looking for. Here are just some ofrepparttar 141822 new opportunities it can provide you with …


Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences.

Up until know,repparttar 141823 internet was predominantly a textual channel. Adding audio and video torepparttar 141824 mix, delivering both via RSS, goes beyondrepparttar 141825 basic capabilities provided by »traditional« internet content delivery channels. Rich media personalizesrepparttar 141826 internet experience and gives your company a distinguishable face, while atrepparttar 141827 same time providing you with a media platform to convey your message so that it is easier to understand, see and feel.

Think about ...

--> Delivering press releases in audio or video

--> Sending your customers a personal video message fromrepparttar 141828 CEO

--> Doing audio interviews to expand your reach and provide more content to your visitors

--> Delivering video demonstrations of your products

--> Using video and audio to demonstrate how your customers and readers can easily resolve various issues that you are helping them with

--> Delivering important messages to your readers, customers and business partners via a more personal audio experience, instead of using impersonal e-mail communications

--> And so on ...

In addition, Podcasting and Videocasting formrepparttar 141829 basis of new business models, giving yourepparttar 141830 opportunity to expand your product base to include these formats with higher perceived value.

Customer education & support are improved as well, since you can now demonstrate key product usage points via online video  providing customer support content in a format, which can easily demonstrate everything you need to convey to your customers.


High frequency content updates, even on a daily or hourly basis, are now finally possible with RSS. No more need to hold on your important messages, news and other content for a week or even a month to include it in your e-zine --- with RSS you can update your content as often as you want/need, and your subscribers won't mind.


Appcasting goes one step further, giving yourepparttar 141831 ability to deliver critical software updates and patches to your existing clients, without them having to visit your web site every week to see ifrepparttar 141832 much needed update is already available or not.


Product news, releases and updates are now finally possible in an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools to create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available.

As soon as your product portfolio changes, so doesrepparttar 141833 content inrepparttar 141834 RSS feeds that your customers are subscribed to.

3 Instant Traffic Techniques for Mini-Sites

Written by Anik Singal

Copyright 2005 Kurma Group

When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell.

Given what search engines want, large content sites are much better for getting search engine traffic. Most ofrepparttar time (unless you're excellent at optimizing), it's hard to get mini-sites to rank well for competitive keywords.

This is why most do NOT rely on search engines for traffic to their mini-sites.

In all honesty,repparttar 141821 best strategy is to combinerepparttar 141822 two types of sites by having a large content site to rank well with search engines that feeds traffic to your mini-sites.

However, not all of us haverepparttar 141823 time or know-how to easily build large sites that do well with search engines. Most of us just want to put up a small site and start making money.

Here arerepparttar 141824 3 traffic generating techniques I use everyday for traffic to mini-sites.

#1: Forums/Discussion Boards

I have made more than $6,000 from one mini-site just by targeting it torepparttar 141825 right forum in my signature file. All I did was leave a nice statement in my signature file; in 1 month I attracted over 5,000 targeted visitors that converted to over $6,000 for me.

The basic strategy here is that you need to find related forums and become active in them. Get yourself known, find out what those members talk about and find an affiliate product to fit their demand.

Then, make a nice, simple, yet captive site with a great headline followed by a review ofrepparttar 141826 product. Test it and if it pulls well, you have a winner. If not, choose another product.

#2: Ezine Advertising

I would rate ezine advertising atrepparttar 141827 second best way to gather traffic to your mini-sites only because this technique can cost some money. Forum promotions have no cost (typically). However, ezine advertising can provide much better results.

Forum marketing requires you takingrepparttar 141828 time to make sensible responses or asking good questions. However, with ezine advertising, you just write a good promotion and letrepparttar 141829 publisher send it out.

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