5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations

Written by Paula Morrow


You've heardrepparttar experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.

This is where online businesses have a distinct advantage, throughrepparttar 121409 use of autoresponder technology. This technology formsrepparttar 121410 backbone of many of today's online fortunes.

The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.

First,repparttar 121411 basics...every autoresponder series must include:

*Useful Information *Personalized Messages, Both inrepparttar 121412 Subject Line and inrepparttar 121413 Body Copy *Back-end, Upsell Offers

At: http://www.idealmarketingcorp.com/autoresponder.html you'll find samples of proven autoresponder series and messages. But this article is about new applications, which we'll now dive into:

1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to viewrepparttar 121414 entire document.

Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations ofrepparttar 121415 original letter. Think creatively!

Or, if you're really pressed for time, just put 'Second Notice' inrepparttar 121416 subject line, and resendrepparttar 121417 original message.

Just remember to always focus your messages to emphasize 'what's in it for them,' showing what pain or problem your product/service solves.

Market Through Distance Learning Courses

Written by Susan Dunn, M.A.


Distance Learning courses are a great way to market your practice and other products you sell.

First of all, it gets your name out in a new way. For instance, I'm a personal and professional development coach, and so its natural that I would offer further avenues for development in addition to personal coaching. The courses I offer reinforce that I'm an expert in my field. They also giverepparttar client something extra they can do on their own if they're serious about their personal and professional development.

Distance learning allows you to reach different markets for potential clients. Offering a teleclass on one of your topics of expertise will reach a whole new market and get your name out to a whole new group of people.

Listing your course on blackboard.com will reach yet another group of interested learners and potential clients. Some learn best by listening torepparttar 121408 spoken word (teleclasses) and others prefer to read. Some are just looking around, and may click through to your website and get interested in something else entirely!

How you construct your courses andrepparttar 121409 content is up to you, and withinrepparttar 121410 course itself there are many naturally-opccurring ways to market too.

How often has someone said to you, "Oh. I didn't know you do that too." Withinrepparttar 121411 course you can promote other products and services that you offer. For instance, in my Emotional Intelligence (EQ) course, it's quite natural for me to mention assessmentsrepparttar 121412 student should take (I'm licensed to sellrepparttar 121413 EQ-Map assessment), andrepparttar 121414 opportunity for other courses I offer (onrepparttar 121415 different competencies), and tapes and products I sell related to EQ. Once you know EQ, why not buy one of my mugs that says "EQ is better than IQ!" to help spreadrepparttar 121416 word?

I'm also an affiliate for amazon.com and there are many books I can recommendrepparttar 121417 student should read. When they buy through my links, I make money. Developing your EQ means giving your right-brain some calisthenics so I can also recommendrepparttar 121418 "Dummies" music appreciation series through amazon.com. Since all studies show that EQ is best learned through interaction, it's a natural forrepparttar 121419 serious student to then sign up for EQ coaching to complete and round out their learning experience.

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