5 More Ways to Increase Traffic to Your Online Store

Written by Scott J. Patterson


In a previous article, I discussed 5 free ways to increase traffic to your online store. If you have not read it, you can see it here:

http://www.onlinestoreexchange.com/5freeways.html

If you’re like most new website owners, you wonder how to bring potential customers to your site without spending lots of money on expensive advertising. In order to help you, I’ve compiled another list of five methods that I have used to drastically increase traffic to my own site. In addition, there are two websites listed under each tip that will help you get started implementing these suggestions.

1.Win a web award: A number of webmasters give out awards to sites that gorepparttar “extra mile” when designing their store. In addition to prestige, winning an award can generate interest and traffic fromrepparttar 124791 giving site. If you have a unique looking site, then you can be assured that a web award will bring a good deal of traffic. The two sites listed here are large directories of websites that give out awards: http://www.awardsites.com and http://www.uwsag.com

2.Become part of a webring: Many webmasters join up with similar websites and create what is called a webring. By combining forces with other complementary sites, receive traffic from people who are already interested in your product or service. Each participating site is given a code that they place atrepparttar 124792 bottom of their webpage. Visitors navigate throughrepparttar 124793 sites by followingrepparttar 124794 buttons that are placed inrepparttar 124795 webring code. To find out more about webrings, check outrepparttar 124796 following sites: http://webring.com and http://ringsurf.com/

3.Write a press release: Writing a press release is an incredible way to boost your web traffic. Once written, press releases are sent to key contacts inrepparttar 124797 media business. By describingrepparttar 124798 unique aspect of your business, product, or service, you allow reporters or writers to give you free publicity that can bring in tons of traffic. To write a proper press release, check out this site: http://www.press-release-writing.com. In addition,repparttar 124799 following sites have a large database of contact information for all forms of media: http://www.mediapost.com and http://www.mediauk.com.

How To Put Your Small Business Website On The Search Engines

Written by Mario Sanchez


How to Put Your Small Business Website on The Search Engines

by Mario Sanchez

One ofrepparttar most frequent questions small business owners ask me is: I've designed my website, now, how do I get it onrepparttar 124790 search engines?

Actually, having your site indexed by a search engine is not that difficult. However, making it rank high and appear in repparttar 124791 first results page is. Let's start with a brief explanation of how a search engine works:

Search engines store billions of pages in an archive called index. When a search engine conducts a search, it doesn't really searchrepparttar 124792 web: it searchesrepparttar 124793 index. Search engines add web pages to their index throughrepparttar 124794 work of a "search bot", a powerful software program that "crawls"repparttar 124795 web regularly, following links and adding torepparttar 124796 index allrepparttar 124797 pages it finds.

So, step number one is to makerepparttar 124798 search bots find your page. You can do this:

a) by directly submitting your page's URL torepparttar 124799 search engine, or b) by placing a link to your page on another page that is already inrepparttar 124800 index.

There is strong evidence that method (b) isrepparttar 124801 most effective.

Now, lets suppose that your page is already inrepparttar 124802 search engine index. How do you make it rank high? The different attempts to answer that question have given birth to a whole new discipline called Search Engine Optimization. Search Engine Optimization (SEO) involves following a series of techniques to increaserepparttar 124803 relevance of your page for certain search terms or keywords.

You must decide in advance what arerepparttar 124804 keywords you believe a user will type inrepparttar 124805 search engine window to find your page. This is probablyrepparttar 124806 most important step in search engine optimization: if you pick keywords that nobody uses, or, torepparttar 124807 contrary, keywords that are too common (too competitive), your page will never be found.

The keywords you chose must be used often in different parts of your page, likerepparttar 124808 title, headings, sub-headings, and your page copy. The more your keywords appear on your page (without "over-stuffing" your page copy with them),repparttar 124809 more relevant search engines will consider your page to be for your selected keywords.

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