5 Keys To A Succesful Ezine

Written by Al Martinovic

5 Keys To A Successful Ezine By Al Martinovic

There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.

1- Hosting You need good reliable hosting for your website. You don't want to lose subscribers because your site is always down. Not only that... it's unprofessional.

Why should someone listen to what you have to say in your ezine when you can't even getrepparttar basics of having your website operational?

2- Autoresponders You want to automate everything. An autoresponder will send a confirmation email when someone subscribes. It will handle removal requests and if it has a broadcast feature you can even send out your ezine through it.

You may need multiple autoresponders as you will find that there will be many things you want automated such as when you are offering a free report, or confirmation of an ad someone placed in your ezine...repparttar 124240 list can go on and on.

3 - Tracking You may want to trackrepparttar 124241 ads you place when promoting your ezine to find out what ad(s) pull well for you and which don't. You don't want to be wasting your time on ads that don't work. When you find an ad that pulls well... go all out on it.

4 - Products As you start to grow your ezine and build a relationship with your subscribers you need to offer them products. After all... you are in this to make money.

12 Ways to Improve Your Newsletter's Format

Written by Stephen Bucaro

---------------------------------------------------------- Permission is granted forrepparttar below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 124239 byline, copyright, andrepparttar 124240 resource box below is included. ---------------------------------------------------------- 12 Ways to Improve Your Newsletter's Format

By Stephen Bucaro

Has your newsletter keptrepparttar 124241 same format for over a year? Is your newsletter's format based on a currently available template? If so, you may be losing subscribers and money. Overrepparttar 124242 last year, several major changes have occurred onrepparttar 124243 Internet that may have made your newsletter's format obsolete.

One change isrepparttar 124244 pervasiveness of spam andrepparttar 124245 wide implementation of email filters to deal with spam. Another change isrepparttar 124246 increased sophistication and lack of patience exhibited by Internet users. Bring your newsletter up to date by makingrepparttar 124247 12 changes described below.

1. DO NOT use a creative email subject line.

Do not use a cute or creative phrase for your newsletter's email subject line. This will causerepparttar 124248 recipients email filter to send your newsletter torepparttar 124249 spam bucket. The subject line should contain onlyrepparttar 124250 name of your newsletter. To avoid getting filtered, make surerepparttar 124251 subject line containsrepparttar 124252 word "newsletter".

2. DO NOT personalize your newsletter.

Everybody knows their name was inserted by an automated application and that you don't really have a clue as to what their name is. Your readers will view you as insincere and dishonest. Don't use insincere and dishonest automated personalization. You are tricking no one.

3. DO NOT put a "this is not spam" message atrepparttar 124253 top of your newsletter.

Unless your newsletter can be mistaken as spam, do not put a message nearrepparttar 124254 top of your newsletter stating something similar to "by subscription only ..." or "you subscribed ..." or "to unsubscribe...". If your newsletter can be mistaken as spam, seerepparttar 124255 following tip.

4. DO NOT use a "top sponsor" ad.

Although advertisers pay more forrepparttar 124256 top sponsor ad position, accepting them causes you to lose money overall. This is becauserepparttar 124257 first thing your subscribers see when they open your newsletter is advertising. You lose subscribers. Don't waste your subscribers time, get torepparttar 124258 meat first - your feature article.

5. DO NOT use a "Contents" section.

Do not put "Contents" nearrepparttar 124259 top, or anywhere in your newsletter. Although almost all newsletters have a contents section, there are three reasons why you don't want it.

1. You are publishing a newsletter to make money. You make money through advertising in your newsletter. You want your readers to peruserepparttar 124260 entire newsletter, includingrepparttar 124261 advertising. If your reader sees nothing of interest inrepparttar 124262 contents they just delete your newsletter without reading any part of it.

2. It wastesrepparttar 124263 readers time. As an example, next time you watch TV news, notice how they waste your time "telling you what they are going to tell you". Instead of wasting so much time telling you what they are going to tell you, why don't they just tell you?

By enticing you with coming stories, they hope to prevent you from flipping to another channel when they go to commercials. That doesn't work with me. As soon as they start telling me what they are going to tell me, I flip to another channel. Don't waste your readers time by telling them what you are going to tell them, just get to it!

3. The contents section lists onlyrepparttar 124264 titles ofrepparttar 124265 articles. Unfortunately, nowadays writers are too busy thinking up cutesy titles that don't give you a clue as to whatrepparttar 124266 article is about. Therefore, readingrepparttar 124267 contents is a waste of time.

6. DO NOT put a message welcoming new subscribers.

Assuming that your newsletter has a low turnover rate,repparttar 124268 vast majority of your readers will be old subscribers. You force old subscribers to readrepparttar 124269 same "welcome new subscribers" message over and over again in every issue.

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