5 Ideas for Writing Effective Sales Letters

Written by Alexandria K. Brown

Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can giverepparttar feel of a personal communication IF you write it in a direct and conversational tone.

To get your creative juices flowing, here are five tried and true formulas that can work for either e-mail or printed letters.

1. Tell a story from either your point of view or a customer's.

Example: '"When I started my own business, I was very nervous about keeping my books. I'm not a numbers person and wanted nothing to do with it! Then I purchased 'EZ-CASH-BOOKS' software. Instantly, all my accounting "dirty work" disappeared. I gained instant peace of mind, and now I can focus on my real job finding and keeping customers!"

Copy written in a story format has great appeal. By telling a short story that relates torepparttar 135965 reader's situation, you create empathy with her. People are also familiar with stories and enjoy hearing them (they appear daily in newspapers, magazines, TV, etc.). If your letter happens to be a long one, you can draw out your story for added suspense, savingrepparttar 135966 outcome forrepparttar 135967 end. (However, as we'll mention later, it's safest to send a short letter.)

2. Ask questions.

Example: "Have you ever stared at yourself inrepparttar 135968 mirror and wanted to cry? If we told you we have a product guaranteed to help you lose weight while you sleep, would you be interested? And what if we told you this product sells for less than $30?"

Basic psychology dictates that when you ask a question,repparttar 135969 reader feels compelled to answer it. You're involving them immediately inrepparttar 135970 issue at hand. Many effective sales letters ask a series of questions that are all likely answered with a "yes" fromrepparttar 135971 reader.

3. Offer something for free.

"Visit our Web site, http://www.ezinequeen.com, today, and sign up for our FREE biweekly tips for e-zine publishers."

Think of three free things you could offer right now. A free e-mail or printed newsletter. A helpful article, report, brochure, or booklet. A complimentary consultation or a discount on a first visit.

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Written by Jennifer McCay

When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly outrepparttar window.

Sadly, these sorts of mistakes arerepparttar 135897 result ofrepparttar 135898 major misconception that you have to be cold and impersonal in your copy if you want to seem professional. If you're guilty of this copywriting crime, you probably learned this rule from a well-meaning, but misguided communicator who doesn't understand that business writing is designed to sell.

But fear not -- there's no reason for your B to B marketing to be bland and ineffective. You just need to know what to look out for. In this article, I've outlinedrepparttar 135899 3 copywriting blunders that happenrepparttar 135900 most and can be easily avoided inrepparttar 135901 future.

These B to B marketing mistakes include:

1. Avoiding use ofrepparttar 135902 word "you" in your copy. Apparently many companies are underrepparttar 135903 impression that business people like their human sides to be ignored -- to which I say, Au contraire.

Last I checked, most of us inrepparttar 135904 business world still want to feel included inrepparttar 135905 copy we read. Wearing a suit or working for a large corporation doesn't magically turn that need to connect off. Speak torepparttar 135906 person directly usingrepparttar 135907 words "you" and "your," and your results will be stronger.

2. Using technospeak when user-friendly copy better suitsrepparttar 135908 non-technical audience. Sure, some people in your industry know whatrepparttar 135909 word "interoperability" means. But they're rare and probably aren'trepparttar 135910 ones makingrepparttar 135911 marketing decisions.

To illustrate my point, I would invite you to consider this:

I am a professional copywriter and always aim to deliver accurate copy to my company's clients. However, given that this article is targeted to help a general business audience, it's fair to say it might not make sense for me to start waxing on here about unclear antecedents andrepparttar 135912 blight that isrepparttar 135913 dangling participle, even if I am something of a grammar fanatic in my own little microcosm of reality.

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