Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all ...and you lose sale.

Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

One quick and easy way to find profitable new markets is to sub-divide your current market into several narrowly defined niche markets. Then customize your advertising to unique needs of prospects in each niche market.

Tip: You can narrow appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page.

4. Use Alternative Marketing

Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match.

Precision Match (formerly Pay-For-Performance Search). According to Overture program allows you to:

* List your business in sponsored search results across web.

* Control your position by amount you bid on keywords.

* Set your own price-per-click.

* Pay only when a customer clicks through to your site.

Overture claims its Precision Match listings reach over 80 percent of active Internet users, with your business showing up in results of some of web's most popular sites, including Yahoo!, MSN, InfoSpace and AltaVista.

You have a choice of two sign-up options: Fast Track and Self Serve. Here are differences: Fast Track allows you sign-up online or call 866-747-7327. Self Serve allows you sign-up online only. Fast Track offers a 3 business days turnaround.

Self Serve--5 business days. Fast Track offers expert assistance with. search term selection. Self Serve doesn't. Fast Track offers expert assistance with titles & descriptions. Self Serve doesn't. Fast Track offers expert assistance with budget management. Self serve doesn't. Fast Track offers a customized proposal.

Self Serve doesn't. Fast Track allows you total control of your campaign. Yeah right!

Self Serve does as well. Don't make me laugh! Fast Track offers free account optimization.