Some of answers will go against your intuition and against cultural norms. But, these facts detail how people read on web.

There's no use in arguing against them.

Instead we should embrace them and use this knowledge to our advantage. Here's what facts are and how they're going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it isn't towards graphics or photos like in print advertising. Instead your prospects eyes will first go to copy. Specifically your headline and sub-heads. Therefore, your first chance to engage prospect is through copy. Not graphics.

Seeing as most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics won't make a prospect stay on your website. But a really strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of length of any given page. This is big news because most web pages will have important conclusions, calls to action, and order information on bottom 25% of any given page. That's a big no-no. Because it will never get read.

You have to have your call to action and order information presented early on your web page to ensure it gets read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?

But don't rush into creating your own products too quickly. Creating a poor products is worse than not creating you own products at all. Word will soon spread about your shoddy products, you will spend a lot of time and resources promoting products and sales just won't materialize. Information, including information about quality of your products spreads very fast on-line. So create products that will merit good press.

While you are waiting to create that great product what do you do? While you are waiting for that great idea to hit you like a bolt of lightening, what do you do for income? You market appropriate affiliate products. Marketing appropriate affiliate products really can earn you a nice, steady income - one high enough to live off of.

The whole key to succeeding at selling affiliate products, while ideas for your own product ferment, is a very simple formula. It is presenting right product, to right audience, in right fashion. Get any one of these parts of formula wrong and you're wasting your time! So let's look briefly at each part of formula.

The products you choose to promote is a personal choice but one you need to give a lot of thought. You should promote products that you really like, believe in, and enjoy offering to others. You should feel that products are so good that you are doing your customers a big favor by making them aware of products. You should believe in products so much that you consider it a dis-service not to tell you customers about them. If you don't sincerely feel this way about products that you promote then it's time to change your product mix!