5 FAST Tips To Make More Sales

Written by Grady Smith

You’ve got a killer headline….

You’ve lined up benefit after benefit….

But it won’t make you a dime unless you can closerepparttar sale and makerepparttar 127253 reader of your sales letter hand over their cash. And a solid close on your sales letter will do just this.

Following, 5 essential parts for a “get your wallet out” sales letter close.


The reader of your sales letter needs to understand what your product/offer will do for them. But once they understand that, they need to know that things won’t get better, problems won’t be solved, and nothing in their situation will change.

“Passing today means nothing will change for you. You’ll still work at a job you hate and pray that one day a sensible and real opportunity will fall into your lap. But I tell you, this IS your real opportunity, and now you just need to act.”

Let them feelrepparttar 127254 pain. Tell themrepparttar 127255 downside of not jumping on your offer. Ask them questions so they can personalizerepparttar 127256 loss by actually thinking about what they’ll be missing.


Justifyrepparttar 127257 value of your product or service by explainingrepparttar 127258 price you’ve chosen:

“$67 is s true bargain when you consider this one time investment will come back to you at least 10 times. By simply investing a small amount right now, you’re guaranteed to get allrepparttar 127259 information you need to make 10 to 1000 times you investment back in under 30 days”!


Take away any doubts in your potential customer’s mind. Assure them they’re makingrepparttar 127260 right decision, and risk nothing by taking you up on your offer:

Are You Afraid To Sell?

Written by Elena Fawkner

Relationship marketing. It'srepparttar backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers torepparttar 127252 principle that, in order to be successful in business, especially an online business sincerepparttar 127253 Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other thanrepparttar 127254 satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

Atrepparttar 127255 end ofrepparttar 127256 day, though, if your business is to be financially successful (and if you don't care about that, you're engaged in a hobby, not a business), you have to turn a buck. One ofrepparttar 127257 most common anxieties expressed by new (and even not so new) online entrepreneurs, though, is that they don't want to come across as "selling something" to those with whom they have forgedrepparttar 127258 very relationship that is a prerequisite to actually makingrepparttar 127259 sale!

In other words,repparttar 127260 focus on "relationship marketing" has been so much onrepparttar 127261 relationship thatrepparttar 127262 marketing begins to seem crass and a something of a violation of trust. Many new online business owners report that they feel like they're taking advantage ofrepparttar 127263 trust of those with whom they have forged a bond. Of course, there's no reason to feel any such thing so long as you believe in what it is you're selling and that it's something that will benefit your customers. If you don't feel this way, then your bad feelings are well placed. You ARE taking advantage!

The discomfort associated with selling is not restricted torepparttar 127264 business owner, either. I have received several indignant emails overrepparttar 127265 course ofrepparttar 127266 past three years I have been in this business from readers of my ezine in response to promotions I have run for programs I actively promote. The recurring theme of these sorts of communications is that I have a "responsibility" to my readers because they've come to rely on me as an authoritative source of information and I have somehow breached this responsibility by doing something so crass as to actually *market*repparttar 127267 programs I promote to earn part of my online income.

Some have even gone so far as to suggest that, since I accept paid advertising in my ezine, I should be content with that revenue stream and not seek to make money by promoting outside programs. (Of course, these are generallyrepparttar 127268 very same people who complain aboutrepparttar 127269 advertising as well.)

My response to this line of reasoning is simply that I'm running a BUSINESS. I'm not working nights and weekends on my site and on my ezine out ofrepparttar 127270 goodness of my heart. I'm just not that noble, trust me. I have a profit motive. Despite what some people seem to think, a profit motive is NOT, in and of itself, a Bad Thing. A profit motive is only a Bad Thing when one misleads, deceives and otherwise takes advantage ofrepparttar 127271 trust of another to pursue that profit. There's no reason to apologize or feel guilty for wanting to make an honest profit.

How about you? Do you have just a twinge of uneasiness when it comes to marketing your products and services? Here are some ideas to help you overcomerepparttar 127272 reticence you may feel in pursuing sales from your prospective customers and how to manage these relationships so that your customer understands that, although you are there to help them, you are also out to help yourself by earning an honest living.


The very first thing you need to do is decide what it is you're really doing when you create your website or publish your ezine. Is it a hobby or is it a business? The difference, respectively, isrepparttar 127273 absence or presence of a profit motive. If it's a hobby, fine. Don't try and turn a profit, just enjoy yourself and generate just enough income to cover your expenses (if you can). But if it's a business, understand that making a profit is non-negotiable. It's repparttar 127274 reason for your business's existence. You will no doubt have several purposes. Butrepparttar 127275 profit motive is key.

Do whatever it takes to crystallize your purposes. For some people, just thinking about it and making a mental decision is sufficient. For others, crystallization requires seeing it in black and white. If that's you, write down your purposes. Again, though, if you're running a business rather than indulging in a hobby, turning a profit must be on your list of purposes (unless, I suppose, you're running a non-profit business but we'll leave that aside for present purposes). Recognize that purpose for what it is. Embrace it. PURSUE it with a vengeance. It's nothing to be ashamed or coy about. So long as you intend to do so, and actually do so, by legitimate, honest and ethical means, give yourself permission to aggressively chase a dollar.

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