Do you know
answer to this question?"What can you do now to INSTANTLY increase
profitability of your business?"
Well,
answer is surprising simple.
Change your strategy.
Your strategy is
master purpose of your business. It's
fabric that binds your business systems together and
bedrock of your business's entire operating approach.
Here are 5 'instantly deployable' strategies that can take your business to new heights, regardless of what product or service you're selling.
Explosive Strategy #1: Big Picture Awareness
Napoleon Hill listed "Accurate Thought" as one of
most important success principles.
Most business owners don't even "think" about their businesses and simply adopt a reactive approach.
The truth is, you can't go anywhere unless you know where you're going.
And frankly, this is why so many businesses out there fail, because they 'know not what they're doing'.
Try this simple exercise to cultivate Big Picture Awareness:
Get a whole bunch of colored pencils and a sketchpad, and start creating a mind map of your business or next project.
You should be able to look at
mind map and instantly tell:
. Who's doing what. (For instance, web-design --> Webmaster) . The possible options your 'prospect' will take, and
outcomes . Points of upsell, downsell, cross-sell
In short, you should have every single piece of
'puzzle' there.
Objectively, your strategy should bring you
most results in
shortest period of time on
most sustainable basis. Once your master strategy is in place, everything else is merely tactical.
Explosive Strategy #2: Funnel Vision
Always remember: A Buyer, is a buyer, is a buyer.
Every business should capitalize on
lifetime value of
customer through expansive repurchases of products and services.
Have a marketing funnel in place. Introduce ancillary products that you deem to be performance enhancing. These can be other people's products which you can obtain from joint venturing.
Most importantly, you'll want to graduate your customer to higher ticket items as it's high octane fuel for business growth.
Explosive Strategy #3: The "Inner Circle"
You'll find that there are many people who are "belongers".
Such people tend to pride themselves in being a 'part' of an elite group and highly value membership and association.
The savvy entrepreneur will do well to take advantage of such behavioral traits and cater to this 'select' group.