When is work not really work? When it's fun! Using online forums, also called message boards, can be a fun way to promote your business in a low key way.Benefits: You cultivate relationships with others You learn about all kinds of topics Your marketing message is presented without screaming advertisement By answering questions related to your topic, you are positioned as an expert in your field
How to Use a Forum for Promotion: First, find a forum that is of interest to you and frequented by people in your target market. A great place to start is to go to ezboard.com and search for forums by keywords that reflect your target market.
Next, I suggest you "lurk" or just watch
activity for a few days to get a feel for
tone of
forum. When you feel confident this is an appropriate place to represent your business, introduce yourself. Often message boards have a 'New Members' type place to post your first message.
After you have been welcomed, scan through
topics and post answers to questions others may have about your area of expertise. Repeat daily or weekly.