Marketing: 5 Easy Ways to Create Great Info Products

5 Easy Ways to Create Great Info Products

Written by Debbie LaChusa

So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.

So now you have to decide what you’re going to write or speak about. So just how do you come up with repparttar content?

Well, you can start with looking at repparttar 146880 knowledge you have that could truly benefit your prospects and customers. What do you know a lot about, that your customers and prospects don't? What information could you provide that could help them to improve their business, or make them happier, or show them a different way to do something, or provide them with tips on how to buy or use repparttar 146881 product or service you provide?

The key is finding out what information your prospects and customers need or want most. Asking them is repparttar 146882 easiest way to find out, and it is a great way to generate content for your info products.

If you have made arrangements to speak to a group, ask repparttar 146883 person coordinating your talk if there is a way to survey repparttar 146884 group as to their most important questions relative to your line of business.

For example, if you offer Wellness Coaching Services and you are speaking to a group of corporate executives, find out what their burning questions are related to wellness.

In a corporate environment, they should be able to quickly and easily compile this information via an email sent out to all employees who have been invited to your talk. Knowing that your goal is to speak directly to their concerns, they will probably be more likely to attend as well. When you get repparttar 146885 results of your survey, look for common or recurring questions and focus your talk on repparttar 146886 answers to these questions. Save any remaining questions as topics for your e-newsletter. You can use this as an incentive to get attendees to register for your e-newsletter by saying at repparttar 146887 end of your talk “If I didn’t cover your most pressing question, I invite you to register for my free e-newsletter where I will address all remaining questions.”

2 Ways To Eliminate Your Competition – It’s Easy!

Written by Debbie LaChusa

Eliminating your competition is repparttar

easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in repparttar 146879

sense of doing something “bad” to them.

When I say eliminate, I mean ... take them out of your prospect’s consideration set for your product or service category. Make it so your prospects ONLY think of your business, product or service when they are contemplating making a purchase. That way you get their business, instead of your competition making repparttar 146880 sale.

What this means is if you sell widgets, you want your prospects to only think of your widgets when they are thinking of buying widgets. This is pretty easy to do if your business is not in a competitive industry.

But let’s suppose there are all kinds of businesses selling what you are selling, or filling repparttar 146881 same consumer or business need you are filling. How can you make sure your prospects ONLY think of you — and therefore only BUY from you — and not all those other companies?

Answer: By thoroughly understanding those competing businesses and then doing one of two things:

(1) Finding a position in repparttar 146882 category you can own.

This will separate you from all repparttar 146883 other businesses and will make you uniquely qualified in repparttar 146884 eyes of your prospect to fill their need.

This usually requires finding a specific market niche you can focus on, or finding a specific product or service attribute or benefit, that is of value to your prospects, that none of your competitors can claim or are currently promoting.

This puts you in a class of your own and virtually eliminates repparttar 146885 competition. No one does exactly what you do. Or in repparttar 146886 quite repparttar 146887 way you do it.

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