Did you realize that writing and publishing articles online represents one of
best-kept website traffic secrets? It's true! In fact, if you learn some basic principles, you can drive thousands of visitors to your website without spending any money on advertising. Publishing articles not only establishes you as an expert in your chosen field, but also allows you to fly under natural "radar defenses" your prospects have against advertising.
But, beware! My experience as a syndicated newspaper columnist has shown me that people who would otherwise succeed massively promoting with articles actually fail because they consistently make one or more of these five critical mistakes!
Mistake #1 - NOT Defining Your Target Audience
Many article authors make serious mistake of not clearly defining a niche audience before writing their article. Successful article authors always know exact "niche" audience they want to reach before they write first word.
When targeting your audience, remember this rule: Narrow and Deep! Always pick an audience with a specific, pressing, or major interest in a narrow topic!
Mistake #2 - Spamming Ezine Editors
In their desire to cover as much ground as possible, many article authors resort to spam techniques for submitting their articles. Instead of tightly targeting appropriate ezines that cater specifically to their audience, these authors try to hit "everyone."
By trying to save time, they actually waste every minute spent writing their article because most ezine editors will just delete their submissions as spam!
