5 Critical Pay-Per-Click Tips

Written by By Michael Murray, VP of Fathom SEO

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight. 1. Chooserepparttar right search terms. If you go afterrepparttar 138663 broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services. 2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc. 3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (Thereís less of a chance that it's a business prospect at that time of night). 4. Write effective ads. Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to pushrepparttar 138664 limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.


Written by mark white

Part 1. Wordtracker for keywords.

A problem for all new webmasters has always been SEO or search engine optimisation.

The problem starts withrepparttar age-old question of how do I design my website so people can find it?

Lets assume that you have an idea for a website that will enable you to make a bit of extra cash, you have a product of your own or you have an affiliation you believe in and you want to make sure thatrepparttar 138624 people searching for your product will find your site over your competitors.

How do you start?

Step 1


Findingrepparttar 138625 right keywords for your product is vital,repparttar 138626 right keywords on your site will meanrepparttar 138627 difference between being found and not being found. How do we find these keywords and how do we use them?

First stop is a visit to wordtracker.com

Usingrepparttar 138628 trial version should be enough.

Letís say that you sell widgets, type widget intorepparttar 138629 box and you will get this;

1. widget

2. apple

3. Apple

4. widgets

5. synastry

6. Macintosh

7. security

Clicking onrepparttar 138630 word widget onrepparttar 138631 top of this list will bring up another list that containsrepparttar 138632 word widget.

Lets take a look atrepparttar 138633 top 5 on that list.

Keyword Count Predict Dig

widget 154 132

widgets 120 103

widgetrepparttar 138634 world watcher 26 22

desktop widgets 22 19

definition for a widget 19 16

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