SE Optimization: 5 Critical Pay-Per-Click Tips

5 Critical Pay-Per-Click Tips Written by By Michael Murray, VP of Fathom SEO Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight. 1. Choose right search terms. If you go after broad phrases and terms, you'll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services. 2. Map out a strategy. Don't go after every possible keyword or phrase. Target your online ads around business priorities--such as seasonal purchases, your most profitable products and services, etc. 3. Use bid management software. Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it's a business prospect at that time of night). 4. Write effective ads. Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it's tough not to push limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.		DIY SEO Written by mark white Part 1. Wordtracker for keywords. A problem for all new webmasters has always been SEO or search engine optimisation. The problem starts with age-old question of how do I design my website so people can find it? Lets assume that you have an idea for a website that will enable you to make a bit of extra cash, you have a product of your own or you have an affiliation you believe in and you want to make sure that people searching for your product will find your site over your competitors. How do you start? Step 1 KEYWORDS Finding right keywords for your product is vital, right keywords on your site will mean difference between being found and not being found. How do we find these keywords and how do we use them? First stop is a visit to wordtracker.com Using trial version should be enough. Let’s say that you sell widgets, type widget into box and you will get this; 1. widget 2. apple 3. Apple 4. widgets 5. synastry 6. Macintosh 7. security Clicking on word widget on top of this list will bring up another list that contains word widget. Lets take a look at top 5 on that list. Keyword Count Predict Dig widget 154 132 widgets 120 103 widget world watcher 26 22 desktop widgets 22 19 definition for a widget 19 16
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5 Critical Pay-Per-Click Tips

DIY SEO