True: Ezine advertising is one of most effective form of advertising available online . . .
The most important thing for every advertiser is to find targeted market for his product. That's exactly what ezines has to offer. A targeted market. There are so many ezines out there covering so many different topics. It's easy to find highly targeted ones to advertise in. With ezine advertising you can reach thousands of targeted potential customers very inexpensively.
Lie: Ezine advertising ALWAYS works . . .
I know you've been told that all you have to do is purchase a solo ad in an ezine, ... and that's it! You'll be several thousands of dollars richer.
No! It doesn't work that way. These days ezine advertising has become so competitive that it's necessary to stand apart from competition. You'll need to do a lot work to make your ezine advertising strategy works:
Rule # 1: Be Highly Target.
I know this seems to be a quite obvious rule, but some advertisers overlook this. You need to be very careful when choosing an ezines to advertise in. Make sure that you choose an ezines whose readers are your tightly targeted prospects.
Rule # 2: Subscribe to Ezine Before You Purchase an Ad.
After you've chosen a number of ezines that target your audience, subscribe to them and check a few things before you buy an ad...
=> Quality of Ezine. It's not number of subscribers that matters, it's number of people who actually READ ezine.
=> How many ads are in Ezine. Don't expect much response from an ad in an ezine that has 15 or 20 ads per issue. Be sure that your ad will be skiped with rest.
=> Frequency of Ezine. The ezine published too often (daily) or too infrequently (monthly) usualy will get deleted much more often than a weekly ezine. Why? Busy readers don't have time to read EVERY issue of a daily publication. Monthly ezines, on other hand, are not published often enough for subscribers to "remember" thay even subscribed.