5 Common Mistakes New E-zine Publishers Make

Written by Alexandria Brown

Everyone's finally catching ontorepparttar idea that publishing an e-mail newsletter (or "e-zine") is a super way to market their businesses. But unfortunately I still see many people makingrepparttar 124284 same mistakes that could lead to losing subscribers, and worse.

To help YOU get off onrepparttar 124285 right foot, I'm listingrepparttar 124286 five most common mistakes I see new publishers make. Watch your step!

MISTAKE 1: Sending out their e-zines from their own everyday e-mail programs.

Sure, it seems easy at first, you just create a "group" in your e-mail program and start from there. But once you get over 50 subscribers, you're going to have nothing but problems. Not only will you have to manually handle all sign-ups and removals, but you may get into trouble. Most Internet service providers (ISPs) won't let you send an e-mail to more than 30 people at once. They set limits like this to help prevent spammers from using their networks.

Also, your entire list resides on your computer, so you'll have to be extra meticulous about making backups of your list - imagine instantly losing a list of hundreds or thousands of subscribers that took months to build!

Save yourself some time and headaches NOW, and sign up for a reliable online list service or purchase list management software.

MISTAKE 2. Signing up people without their permission.

Even if you're my best friend, I'll honestly be perturbed if you launch your e-zine and automatically sign me up for it. That's a big no-no onrepparttar 124287 Net, and it can get you in hot water.

If you're wondering how to get your list started, send out a one-time *invitation* to everyone you know, along with a *sample issue* of your e-zine and clear instructions on how to subscribe. That way they can *see* how great your e-zine is, and they'll realize they should definitely sign up.

MISTAKE 3. Not giving their readers useful content.

7 Rules for Ezine Ad Success

Written by Bilal Babic

True: Ezine advertising is one ofrepparttar most effective form of advertising available online . . .

The most important thing for every advertiser is to find targeted market for his product. That's exactly what ezines has to offer. A targeted market. There are so many ezines out there covering so many different topics. It's easy to find highly targeted ones to advertise in. With ezine advertising you can reach thousands of targeted potential customers very inexpensively.

Lie: Ezine advertising ALWAYS works . . .

I know you've been told that all you have to do is purchase a solo ad in an ezine, ... and that's it! You'll be several thousands of dollars richer.

No! It doesn't work that way. These days ezine advertising has become so competitive that it's necessary to stand apart fromrepparttar 124283 competition. You'll need to do a lot work to make your ezine advertising strategy works:

Rule # 1: Be Highly Target.

I know this seems to be a quite obvious rule, but some advertisers overlook this. You need to be very careful when choosing an ezines to advertise in. Make sure that you choose an ezines whose readers are your tightly targeted prospects.

Rule # 2: Subscribe torepparttar 124284 Ezine Before You Purchase an Ad.

After you've chosen a number of ezines that target your audience, subscribe to them and check a few things before you buy an ad...

=> Quality ofrepparttar 124285 Ezine. It's notrepparttar 124286 number of subscribers that matters, it'srepparttar 124287 number of people who actually READrepparttar 124288 ezine.

=> How many ads are inrepparttar 124289 Ezine. Don't expect much response from an ad in an ezine that has 15 or 20 ads per issue. Be sure that your ad will be skiped withrepparttar 124290 rest.

=> Frequency ofrepparttar 124291 Ezine. The ezine published too often (daily) or too infrequently (monthly) usualy will get deleted much more often than a weekly ezine. Why? Busy readers don't have time to read EVERY issue of a daily publication. Monthly ezines, onrepparttar 124292 other hand, are not published often enough forrepparttar 124293 subscribers to "remember" thay even subscribed.

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