Think you can take
Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do writing myself?" Next time you sit down with a writing project, pay attention to how you feel. Mentally, are you quickly and effortlessly able to extract essence of what makes your consumer offering worthwhile? Or do you find yourself mired in extraneous details, unable to focus on what should be crystal-clear to an outsider? Bring a copywriter into mix, and get a fresh perspective on your product or service, and a clear focus on your product benefits. Excuse 2. "I know my product/business better than anyone else." This may in fact be true. But when was last time you analyzed your own target audience? As society evolves, so do needs of average consumer. A great product can weather winds of change and stand up to test of time – but competition is stiff, and who is to say your good name will stay in mainstream? A good writer will analyze way people live in today’s world and then add your product to that scheme in a way that makes it indispensible.
Excuse 3. "I find it difficult to work with someone in a remote location." Let’s face it: it’s year 2004 and world’s greatest minds are linking up remotely in ways that are advancing them by light years. There is nothing more convenient than doling out a day’s work with a quick click of mouse, checking your Inbox later and to find five projects awaiting your review. Electronic information transfer is ideal way to save money, time and resources while making use of a freelance copywriter or graphic artist’s greatest strengths.
Excuse 4. "My business is in too great a state of flux for an outsider to keep up." While it may be true that you can typically "expect unexpected", there is one thing that doesn't change: you’ve still got a message to convey and a family of products that compel you to put your best face forward. While you’re dealing with market fluctuations, a writer can tap your potential buyer pool and harness that purchasing power with an advertising message worth its weight in gold.
Excuse 5. "We already have existing copy and it works just fine." Your current advertising may have served its purpose well once, but how many times have you recycled this same campaign? Another season means another reason to spend money! Let your writer do a little homework and find out what people are responding to of late. Great advertising uses amazingly persuasive power of written word to generate an actual psychological need for your product or service.
Excuse 6. "I can’t afford such ‘luxury business services.’" Many people view hiring independent contractors as a "big business" practice only. Not true! Think about how many times your full-timers worked overtime this year. If you paid them time-and-a-half, can you honestly say their output was up to snuff and worth extra dime? Eliminate headaches brought on by a disheartened group whose novice advertising attempts are gropings in dark at best. Hire a professional writer to write ads that will turn your business around and pump up your sales volume!
